The world of Football has changed dramatically over the last few decades, thanks in no small part to shifts in media coverage and player access. In today’s culture of celebrity and twenty-four-hour news, footballers are under far greater scrutiny than they once were, and we as viewers are given a window into their lives. This has also created opportunities for footballers to present and shape their own media image, as with Rio Ferdinand’s “Rio’s World Cup Wind-Ups”, created ahead of the 2006 World Cup alongside agent and producer Chris Nathaniel. Before the days of footballer’s producing their own tv shows […]