• Paid Campaigns - (These only work while active) the Paid campaigns can attract people to your site, but they are regularly not your envisaged market and after fact to arrive they leave fast (High "bounce" rate).
• Banner Ads - People hate banner ads. Most of the ads on the Internet are loathed because they aren't relevant. Seeing a banner for a better ínsurance rate when on a gaming site is a massive disconnect for the audience and a significant portion of banner ads are plain abrasive to users. Filling one third of your page with banner ads will not íncrease the likelihood anyone will care.
• Adwords - Adwords (PPC, Pay Per Click) have the same problem as banner ads, though to a lesser extent. Adwords works by showing " sponsored results, " in the results of research motor. The results of Adword are separated from normal research results so not many persons choose them and unknown quality in the mistrust of reasons of eye of the user (how make I know that a sponsored result is better that an organic result). Competition is fierce, with prices spiraling above and returns remaining constant.
• Newsletters - One word: Spam. Because of the spam epidemic, the users become fact to hire never more careful to accept the mail of any online source. Legislation and the ever increasing ability of spam filters mean a continually shrinking audience (Restricting the ability to send newsletters, and filtering them before they reach your audience).

Marketing "of the Old world" counted on one or two big sources of marketing to drive the circulation with big budgets and a marketing of societies. You must accept people to create news "then you pay to other people to distribute news ", therefore you draw people in your "store" to show them that you have (if they want it or not).

• Blogs - The Blogs are a goldmine both to the reader and to the writer. The Blogging is less time consuming and cheaper enough than the traditional marketing. The Blogs give him the aptitude to communicate his personal thoughts in events in his industry and his personal and corporate life, allowing him to join really with his auditorium. Another positive aspect is the component of marketing of mouth in mouth where they recount him for several Web places of social means, engines of search and other blogs, increasing both your credibility and searchability, making it easier for consumers to find and trust you.
• Forums - Forums give you an insight into what people are talking about, letting you get directly into the heads of potential customers. An easy way to find an appropriate forum is by asking existing customers what forums they frequent. Join in conversations, threads, contribute to the community and become a trusted member, then you can give your professional advice and mention what you do for a living. You should approach this as a way to get insight into what people are talking about, with the side-effect of possibly generating leads. If you approach this as direct marketíng, the community will quickly tell and either ban you, or develop a healthy disdain of you.
• Articles - The articles are a big way of showing that you are related to the questions in his industry and the widest world about you. You can present or his articles for a distribution service, or fix it in his blog; even better is a combination of the two: Choose a topic which you enjoy speaking and to write an article (as this one!) with his personal or opinion a little of profitable advice. If it is written well and educates readership, you already will have a rim in his contest.

The topic of the new methods of marketing adapts his content to the auditorium. The intention is to create something that the readership wants to read. The marketing is not on trick or it is missing of sincerity, it is on the communication of his ideas with honesty and authenticity. If it is that it is worth while to his users, then they will speak happily about the content and will extend it around. You have to communicate authentically with your customers and it simply doesn't happen using "traditional" onlíne marketing.

A word of caution: if you try any of the above methods but approach them traditionally (as a direct marketíng channel) then not only will you annoy a great number of users, you will also damage your company image. Again I stress the above point, make the content something people want to read, not just marketing material.

Old Methods of Marketing Which They Approach Now Differently

Benjamin Franklin said insanity is "doing the same thing over and over again and expecting different results." This is increasingly true for some of the more traditional forms of onlíne marketing. It's not so much what people are doing, but more a case of how they are being done.

Let's take a look at how we should be approaching some of the old marketing methods today.

• Press Releases - Before we start, I'm sorry to tell you, but unless you are in the 5% of the market that people pay attention to, no-one reads your press releases - at least no potential customers do. A high percentage of companies marketing on the web use traditional methods of delivery, either in print or on a section of their website. Consider changing your press release to positively present your company then send it through a syndication service for papers and online news sources to pick up and republish.
• Search Engines - Previously you had to specifically tailor your site to search engine specifications to ensure you had a high pagerank and were located at the top of search results. To put it simply, the important factor was how your site was presented to the user. These days although page display has an impact, it is far more important to have the right content on the site. Search engines now care more about content. Structure your pages logically and efficiently with appropriate content for each page, and be sure to link to those pages wherever possible, especially if you are engaging in blog or forum marketing.
• Mailing Lists and Newsletters - With new anti-spam laws coming into effect, coupled with users increasingly annoyed at anything email based, mailing lists and newsletters are becoming far less effective. Ensure all the users on your mailing lists and newsletters have agreed to receive them. You don't need to re-ask permission from your existing líst, but be sure to let users op-out, and put an optional op-in form link in your communications.

Old-world communication can still be effective, but you need to ensure it is not your only approach.

The Conclusion?

Reevaluation is the key to a healthy online presence. You need to be constantly measuring and reevaluating your marketing methods to ensure you are not wasting money, and can take advantage of effective new methods.