The story with PDF is similar to HTML in that the search engines can handle the text well in Pdf Documents - but images contained within the documents are largely invisible. It is also important that PDF documents are created from a text system rather than a graphical software package which means, effectively that the whole document becomes an image.
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It should be noted, however, that PDF documents are not particularly user-friendly and generally do not rank as well as HTML.
Andy Atkins-Krüger
Managing Director
Web Certain Europe Ltd
t: + 44 1904 425577
This post first appeared on Search Marketing Questions - Answered!, please read the originial post: here
