Once the development part of your website is done, it is important that it should be optimized to bring it under the Google’s scanner. An effectively optimized website is a must for search engines to list it in the top search results. You can follow the following tips to optimize a website:

       1.   Focus on One thing on your website.

Your website may be having a lot of features and it may be telling the visitors about a variety of stuff, but you have to stick to certain keywords which define your website. Also, you must perform a bit of keywords research before settling on any title.

1. Mention keywords where they matter most.

When you are settled on the one topic or keyword that you want to highlight in your website include it everywhere like, in your site title, description, domain name, tagline, blog categories, keywords, page titles and page content.

1. Have links to the internal pages of your website

Your homepage must have links to the important internal pages of your website and these pages should also have interlinking with each other. Cross linking of pages gives an easy render ability to visitors and it becomes

1. Includes keywords in your permalink structure

In order to identify the pages of the website, some websites use numbers like Page2, P2, etc. in their URL. I advise you to avoid that and instead use keywords that define you’re the particular page properly. That sounds good and is good for SEO too. (E.g. write www.askandrelax.com/graphic-designing instead of www.askandrelax.com/page2).

1. Avoid anything that slows down your website.

A website which takes a lot of time to load often suffers a high bounce rate and also it’s bad for website optimization.  The page load time mainly depends upon image size, video files, flash graphics and redundant plugins.

1. Include keywords in your images.

Incorporate words that reveal your website topic in the image title, description, and alt attributes. You can also give the image file name after your keywords. (E.g. Instead of Pic-123.jpg write Website-Development.jpg).

1. Link your website to other websites with relevant content and vice versa

If you are referring to some content or information from other website, make sure you mention it. It will gather votes for that site, but give your website credibility. Also make sure that other websites link to your website as well.

1. Keep updating your website frequently

Websites with dynamic content generally rank higher than those with a stagnant content. For this reason, blogs and directories (like Wikipedia) perform so well on search engines because they continuously get updated with new and original content.

1. Make sure your website is indexed in search engines.

Several search engines will automatically locate and index your content, but don’t depend on it. You should be certain that engines like Google, Bing, and Yahoo are crawling on your website, so that visitors are locating you online.

      10.  Don’t change your domain name frequently

The older is your URL better are the chances for your search engine rankings, so be patient and don’t change your domain frequently. If you change your domain name in every six months you’ll never get the rankings that your website deserves.

11.  Write a genuine and natural content

No techniques or planning for website optimization will work unless you have a genuine, user interactive, interesting and original content on your site. It should have the apt quantity of your targeted keywords plus a natural tone that attracts the readers.

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