Once again this Gurgaon-based marketplace has surprised everyone and this time, it’s a big deal – INR 200 Crores to overhaul their entire brand presence. Eyeing on aspirational India, the company has an expectation of gaining the next 100 million potential Shoppers.
With new marketing tagline ‘Unbox Zindagi’, the company is really going to give brand new experience to their shoppers with a new fresh identity – new logo, new website, new interface, new strategy, new app and more. To add to this, everything is focused on vermello colour. The old blue and red logo is now replaced by a vermello-coloured box logo.
Done across the entire ecosystem, this branding is going to have a new Ecommerce marketing strategy which will be more consumer-centric. Even the customer care services and delivery boxes will be remodelled. This entire campaign has also roped in big names such as Prasoon Joshi and his team at McCann along with the musical trio – Shankar Ehsaan Loy!
According to Kunal Bahl, Co-Founder and CEO of Snapdeal, this entire branding is to engage the next 100 million potential shoppers. There are 50-60 million online buyers in the country at present and to enlarge this sector, this next bunch of potential online shoppers is more important. However fast delivery, discounts and functional benefits are there, ecommerce brands will have to be ready for something more than this.
Impact of this ecommerce giant’s makeover
As told by Kunal Bahl, the impact of this brand makeover won’t be seen overnight on their business. It would take time but it was the right thing to take this step. In addition to the existing customers, there will be a certain rise in the number of small-town online shoppers. A renowned report forecasts the number of online shoppers to reach 100 million and Indian ecommerce market to reach $28 billion in coming three-four years with the compounded annual growth rate of 45%.
Started in 2010 and now backed by Alibaba Group, Tata Group, SoftCorp Bank, Temasek Holdings, Foxconn Technology Group, Nexus Ventures, Tybourne Capital, eBay and Intel Capital, this ecommerce giant seems to aim high and this new ecommerce marketing is their one of the biggest bets to coin the new potential audience.
Snapdeal is going to prove that rebranding can bring increased sales! In case you too want to give your brand a makeover, give us a call. We’d love to be a reason for your increased revenue!