We have often seen brands redesigning their websites after some time these days. The main objective is not just to give profits to a websitedesign company, but equip your website to attain a solid foothold in the world of digital marketing.
Every great digital marketing campaign begins with a beautiful and effective website design. Often some businesses fail to realize the importance of the website design and lag behind in various areas due to lack of modern day designing.
Let us discuss the importance of designing from digital marketing perspective and how it affects the business both on the face and the back end of the process. Some areas that experience positive changes with a well designed website are:
- SEO- Search Engine Optimisation
SEO is one of the primary reasons why a website needs to be redesigned time and again and match the ongoing trends in the market. A good design can help in uplifting the website in the search results whilst improving its ranking.
Thanks to google’s Panda and Penguin updates the keyword spamming and content duplicacy has been curbed. Hence, a clean outlook can accommodate right content and deliver unmatched functionality on the whole.
- CRO- Conversion Rate Optimisation
Businesses must have an outlook that compliments their business. Say, if you’re selling passes for a grand event on your website and the visitor is welcomed with a dull interface with stock looking images, then the visitor will be hesitant in spending a large sum of money on the money on the website. Such instances also create perceptions that the website might be a fake and thus result in poor conversion rate optimization.
Therefore, web designing can have a significant impact on the digital marketing strategy of a business. You must keep in mind all the other factors like UX, Analytics, Branding, Pay Per Click Strategy and more in order to have the perfect campaign for your business. It can be a hectic process initially but it brings many long term benefits for the business as a whole.