Content Marketing has been around since 1895, when John Deere launched The Furrow magazine which now has more than 1.5 million circulations in 40 countries and 12 different languages. And just like 119 years ago, content marketing is still used today for the same purpose of increasing revenue and driving more business. But unlike The Furrow magazine, we barely use papers nowadays.
Today’s digital age make way for online content marketing. This is still similar with traditional content marketing which focuses on attracting and retaining customers by creating relevant contents with the intention of changing or enhancing the customer’s behavior. But since it’s online, it can be found just about anywhere on the internet, from websites, to email newsletters, and social media pages. Modern marketers these days opt for a more convenient and cost effective way of sharing information about their products and services.
Online marketing is indeed impossible without great content. Therefore, we give you these online content marketing tips that will help you achieve your online marketing goals:
1. Don’t be a seller, be a storyteller
Content Marketing is said to be the art of communicating with your target customers and prospects without selling. But how exactly do you do that?
Like a good storyteller, you deliver your words and intention with purpose and consistency in a very entertaining manner. Your purpose is to attract and convert them to loyal customers that would result to increase in revenue and a wider customer base.
2. Create valuable and relevant contents
Your goal must be focused to your audience. With almost the rest of the world doing the same thing, sharing the same goal, and targeting the same people, it is important to keep in mind what your target customers need and search for on the internet. Make sure to create and distribute valuable and relevant contents for your specific audience.
3. Optimize your contents with visuals
They say content is king, but visuals rule. If that’s the case, then let’s put them together. Create a more attention-grabbing and shareable content by supporting it with images, videos, and graphics that are just as relevant and valuable to your customers.
4. Use the right keywords to reach your target audience
Imagine opening a door using a different key, and your audience and search engines are on the other side of that door you've been trying to unlock. How do you think will you ever meet? Well, if you don’t do anything about it, maybe NEVER!
No matter how good your content is, or how relevant or valuable it may be, if nobody sees it, then it doesn't exist at all –so does your website. It is therefore, very important to make sure that search engines and your customers can find every content you create (on your website, blogs, or Social Media Sites, etc.) using the same keywords as they do. Make use of the tools available online to look for competitive keywords as well as assess your SEO (search engine optimization) strategies.
5. Build Your Presence To Social Media Platforms
Most people nowadays interact on social media sites. You can imagine it as a vast market full of busy people, with lots of interaction going on. As a storyteller, this is where you get live audience who are not just going to listen to your marketing messages, but will express their opinions and ask questions about it. For as long as you create and deliver good online content marketing there is no way you cannot make these people stop…read…think…consider…and with great possibility…to convert.
