In March this year, Google announced a comprehensive change to the user interface of Adwords. Not that something was wrong with the current design (at least in terms of functionality) but we can all agree on the fact that it was not really a mobile friendly design.

And Google finally sensed this and rolled out a change to the user interface of AdWords keeping in mind the mobile-first design.

Google announced via their official blog:

“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away. We look forward to undertaking this journey with you and to delivering the tools you need to connect with consumers in meaningful and relevant ways”
So over the coming months several advertisers experienced these changes to their AdWords account. Recently one folk took twitter to announce the same.

Here’s the tweet:

@GinnyMarvin @TheSEMPost @rustybrick
@ppchero #Adwords UI drastically revamped? ByeBye Tabs, hello #MobileFirst UI pic.twitter.com/spKvIHIbpW

— Yatin Mulay (@abilitydesigns) August 9, 2016

Initially advertisers were confused whether this update will bring in some new features but from the looks of it, it’s certain that this is a pure design update. Yatin Mulay of Zen Online Marketing went on to state that some features were hard to find in the new interface and that it was a “radical” change.

Even though nobody was expecting this update until early next year, but it seems Google, as always has planned on catching us off guard .

In fact this week Google AdWord’s team  updated us all on twitter regarding their plans on when and how these updates will be made available to the users.

Here’s the tweet:

@IanIdealP The new UI has already started rolling out to advertisers and will continue to roll out over the next several months. -Jarett

— Google AdWords (@adwords) August 17, 2016

All the advertisers who have experienced this new UI update say that mobile design has taken a huge leap. A lot has changed in the world of web since AdWords was launched 15 years ago. These changes are even more conspicuous in the way people started using internet on their smartphones in the last 5 years.

Quoting Google: “The days of predictable web sessions have been replaced by numerous short bursts of digital activity throughout the day, primarily on mobile.”

It should be noted that this move is purely an interface design change — it will not change the core functionality of AdWords. In fact, in a phone interview with Search Engine Land back in March, Paul Feng, AdWords product management director, had stated that the change will help advertisers reach across the spectrum of search, display, shopping, mobile and video.