Your website is not on the first page of Google.  What do you do?

Research shows that being on the first page of the search engines can mean the difference between making millions and closing up shop.  In other words, it is VITAL!

But you know nothing about SEO.  So what do you do?   

Well, Hire someone of course.

You need to hire a company that is affordable, successful, and who will bring you a high ROI.

Before pulling the trigger on your new Search Engine Optimization company hire, ensure you check for the five things every good SEO company possesses.

1. Knowledge

SEO is an evolving medium that requires due diligence to keep up.  Many SEO’s simply don’t have the knowledge necessary to rank a website or are stuck doing the same things that were successful 10 years ago.  Search for a company that has knowledge of current trends, updates etc.  Ask them plenty of questions.  If they can’t answer them, move on.

2. Services

Find out if the SEO company is a one-trick pony.  In other words, does it specialize in one thing such as link-building?  On-page SEO?

Any above-average search engine optimization business will be adept at all aspects of SEO.  If you only need one individual task completed, it would make more sense to hire an outsourcer for a fraction of the price.

3. Honesty

The SEO world is full of scammers, crook, and thieves.  You have to be extremely careful when hiring a new service as your odds of being taken advantage of are tremendous.  

Forget ordering from an Indian company unless you enjoy getting a Google penalty and being deindexed. Don’t ever sign a contract without a thorough investigation.

If they are giving you the hard sell rather than explaining what is wrong and how to fix it, walk away very quickly.

4. Communication

Your new SEO Agency will be an important part of your life.  It will require contact between the two parties that is consistent and regular.  If you are unable to pick up the phone and call your agency during the day and get a return call within a reasonable amount of time, then that is the wrong agency!

Also, monthly reports and strategy sessions should be a required part of your commitment to hire.

5.  Past History

Every company you interview should have a record of current or former clients that you can call and reference.  Have these clients had success?  Will they give a glowing recommendation?

Never ever enter an agreement with an SEO company without seeing at least two references.

Now that you have an idea of what to look for, it is time to get out there and find the perfect SEO agency.

While Easy Street Marketing is not 100% perfect, we can guarantee that we are honest, committed and the best choice for any small business looking to improve its web presence. Give us a call today!

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