2024-04-19 00:28
In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business… Read More
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Rankpay® Official Blog → Online Marketing For S Blog
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2024-04-19 00:12
Marketers are always looking for new ways to improve the efficiency of their efforts. To achieve the highest ROI and conversions possible, you’d have to be a mind-reader, peering into… Read More
2024-04-18 22:59
Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market… Read More
2024-04-15 21:20
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early… Read More
2024-04-15 21:07
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We&rs&hell…Read More
2024-04-15 21:03
Many people are striving to become more eco-friendly, to limit the impact that their day-to-day lives have on the environment. This often extends into the business realm, with companies seek… Read More
2024-02-28 18:42
It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers. At the… Read More
2024-02-17 18:34
Artificial intelligence has been around for a long time. The computer that played Pong with bar patrons in the early 1970s was artificial intelligence, for example. However, recent advanceme… Read More
2024-02-17 18:34
Artificial intelligence has been around for a long time. The computer that played Pong with bar patrons in the early 1970s was artificial intelligence, for example. However, recent advanceme… Read More
2024-02-14 17:40
The good news: you can still succeed when marketing in a cookie-less world. The better news: if you get it right, you'll gain a crucial advantage over marketers who haven't figured it out ye… Read More
2024-02-04 16:32
The five steps outlined below form the basis of what we use to bring more tickets at higher average values to our auto repair shop clients. If you put these basics into practice, you'll give… Read More
2024-01-22 16:24
The digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, with potentially devastating consequences.
You're readi… Read More
2024-01-16 16:18
Prospective customers gravitate to reviews. They'll look for others like them and implicitly trust what they have to say about their experience with a business.
You're reading 7 Ways to Get… Read More
2024-01-06 17:23
Media advertising is the use of various media channels to reach a targeted audience. The channels available have grown significantly over the years. Periodicals expanded to radio, then telev… Read More
2024-01-02 17:18
Don't ignore offline marketing strategies just because of a shiny new toy. Instead, it pays to find ways to combine all of your marketing strategies into a more integrated approach that ulti… Read More
2023-11-08 17:11
Navigating a transition away from an external marketing partner—whether an agency, a freelancer, or even an in-house team member—is a critical juncture for any business. T… Read More
2023-09-26 13:28
Online perceptions can make or break a business today. It’s no longer just about in-person customer service and oil changes that go above and beyond. It’s about clicks, engagemen… Read More
2023-09-22 15:19
Forget yellow pages or radio ads. To reach today’s audiences, auto repair shops have to think digitally. But that doesn’t just mean trying to reach potential customers on their c… Read More
2023-09-02 13:19
Running a modern business is almost impossible without a website. Increasingly, that website becomes not just an online billboard, but an interactive tool for your potential customers to lea… Read More
2023-08-14 15:08
Over the past few years, the way auto shops are marketed has dramatically changed. Yellow Pages, radio, TV, print… all of these tactics are basically obsolete. The truth is, no modern… Read More
2023-08-14 15:08
Over the past few years, the way auto repair companies are marketed has dramatically changed. Yellow Pages, radio, TV, print… all of these tactics are basically obsolete… Read More
2023-08-08 15:02
Search engine optimization, or SEO, is a complex topic. Getting it right takes both expertise and time. But that doesn’t mean you can’t start getting results quickly. &nbs&hell…Read More
2023-07-10 18:47
This is a common question these days, increasingly so as platforms like Squarespace have become more and more capable. At the end of the day however, the way that builders like Square… Read More
2023-06-30 18:16
AI language models have quickly become key components of our digital world, propelling us into an era of conversation-based search and digital interactions. Powering an array of… Read More
2023-06-25 18:34
The ugly truth about digital marketing contracts is that they are one-sided affairs. Your business needs may evolve. The macroeconomic situation may shift. Buyer tendencies and sensib… Read More
2023-05-22 17:12
In a world where information overload is an everyday reality, finding precisely what we need can often feel like searching for a needle in a digital haystack. But what if there was a groundb… Read More
2023-05-16 17:01
Today’s consumers are subjected to a never-ending barrage of marketing and advertising messages. That’s why you must actively find ways to capture your audience’s attention… Read More
2023-04-25 15:35
Not every piece of content your business adds to its marketing toolbox needs to be produced by someone affiliated with your business, and user-generated content, or UGC, can be an effective… Read More
2023-04-24 14:24
As a legal professional, identifying and targeting your ideal client is essential for the success of your law firm. By understanding the specific needs and pain points of your target audienc… Read More
2023-04-14 15:46
A recession is a double-edged sword for small businesses. The economic impact makes it hard for them to pay the bills, and hard for customers to make purchases that help to pay the bi… Read More
2023-04-12 16:59
One of the most common questions I’m asked on sales calls is “when can I expect to see results?” It’s a reasonable question to ask, totally fair. But one that require… Read More
2023-03-22 22:27
An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it’s important to understand… Read More
2023-03-10 23:03
What healthcare marketing strategies leverage patient education as a medical practitioner? Healthcare consumerism is changing how medical practice professionals market their services. Today… Read More
2023-02-02 21:01
Do you want to take your business to the next level and get noticed in your local market? You’re in luck with these tips, as they’ll help give you a huge local SEO boost! From op… Read More
2021-04-08 18:18
Let’s be real. We’ve all faced struggles writing. Whether you’re a copywriter, professional blogger, or small business owner crafting a mission statement, formal writing co… Read More
2021-02-22 00:23
While the digital marketing landscape has continually evolved over the past few years, the practice of guest posting remains a singularly effective way of growing your website’s visibi… Read More
2020-11-12 18:12
Every year, search engine ranking factors update alongside Google’s advances and algorithm updates. Given the complex nature of SEO, this means that search optimization companies… Read More
2020-10-20 16:47
You're reading Site Speed: Everything You Wanted to Know which was originally published on SEO Services by RankPay™ → If you don't rank, you don't pay Read More
2020-09-18 17:11
If you want to receive tons of organic traffic, you’ll need to invest time and energy into your keyword research. Discovering keywords to target is a crucial step for any business that… Read More
2020-08-28 19:42
Modern marketers have more data at their fingertips than ever before. This data can be used to learn more about prospects, drive interdepartmental collaboration, and increase sales over the… Read More
2020-08-12 17:18
It would be so easy if every sales lead you contacted was ready to make a purchase. Unfortunately, they’re not. In fact, more than 50% of the leads in any sales database will not be re… Read More
2020-07-20 19:15
Online success is about more than just generating traffic. It’s also about turning your visitors into leads and customers. To do that, you’ll need to create a killer user experie… Read More
2015-07-13 13:18
Successful entrepreneurs have ‘growth hacked’ their way to success by applying the advice of thought leaders who came before them. Countless books on business have been published… Read More
2015-07-13 13:18
Successful entrepreneurs have ‘growth hacked’ their way to success by applying the advice of thought leaders who came before them. Countless books on business have been published… Read More
2015-07-01 18:43
The cost of SEO services varies so wildly it’s hard to know what you should be paying. What might work well for one business might not work for another. Today’s world makes inves… Read More
2015-06-23 18:37
Blogging is a lot more than knocking out a post and hitting “publish”. Of course, that’s if you plan on being successful at it. Sitting down and writing a post for your blo… Read More
2015-06-09 13:00
If traffic is what brings in visitors and visitors bring in dollars, shouldn’t you optimize for keywords that bring in the most traffic? The foundation of search marketing starts with… Read More
2015-05-07 16:45
Before we begin, let’s make one thing clear: social media marketing only works with a plan. As with most things in life, the best results come from planning. You need a strategy. But t… Read More
2006-06-07 11:16
We’ve been studying the influence that social signals have on rankings for the past few years, our search for “social proof” is built directly into our platform, and it&rsq&hell…Read More
2006-06-07 11:16
Every day we receive multiple requests from small businesses that want us to review their site, accept them onto our platform, and help them recover their ranking which has fallen. The… Read More
2006-06-07 11:16
The search industry is full of never-ending changes, it’s fluid with new relevancy signals, algorithm changes, and implementation testing that impact rankings consistently. Howev… Read More
2006-06-07 11:16
Local Search is vitally important for SMB because it provides an opportunity in the search landscape for local businesses to typically rank higher than aggregators and/or national businesses… Read More
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