A business whether small or big, is becoming aware of the growing importance of Mobile marketing, but there are many which are still in dark as to what it actually is, how it works and what are its actual benefits. Do you really need a mobile app for your business?  Cross platform enterprise mobile application development in New York, offers significant benefits of a faster turnaround time, lower costs and easy going management.

But how mobile app marketing stands out from other marketing medium? Benefits of mobile app marketing vs. other marketing mediums

Social Media vs. Mobile Marketing

Social media is somewhat a new medium and many small businesses are following it. But it is not of significant use as the users on social media are not looking to make a purchase, they are there to catch up with friends and check updates.

Email Marketing vs. Mobile Marketing

Email marketing is an old method that is still followed by a few businesses. But even if someone subscribes to your list, there’s no surety that they will see your email. And even if they see it is not sure that they will read it. With mobile apps, you have an option of push notification. These are the updates that you get on your phone to let you know something new is going in within one of your apps.

As many small businesses know the competition going on these days, so you need to be mobile. That means not just having mobile – friendly website but also connecting with on – the – go customers and employees and helping mobile customers and employees to connect with you.

These six mobile applications can help small and midsized businesses to connect with their customers and gain popularity and profit:

• Mobile geo targeting

Geo targeting in geomarketing and internet marketing is the method to find the location of a website visitor and delivering different data to that visitor based on their location.

• Mobile customer loyalty programs

What is more exciting than exclusive deals for the customers? Create a mobile app for your loyalty rewards program, users who download the app get access to exclusive deals, early bird specials and more. You can survey which rewards the users prefer and increase engagement and revenue.  

• Mobile scheduling and reminders

If you are a service business, such as a salon or some studio, mobile apps will allow the customers to make appointments. Then use text or SMS messaging to confirm appointments and to send reminders.

• Mobile payments

Mobile payments app allows small businesses to swipe credit cards and handle other business transactions through phone. It is a big timesaver and it allows businesses to take payments on the go in seconds.

• Mobile communication and collaboration

For every small business communication and connectivity is key for success. Slack is a great cost effective example of a communications platform that can help to minimize email and improve collaboration. Slack’s mobile app allows you to stay connected anywhere.

• Mobile customer service

Mobile apps can also help businesses to guide their customers and support the, in order to maintain the reputation you will need to respond to customers within four hours or as early as possible.

• Mobile CRM and sales support

Mobile CRM offers owners a wide range of capabilities at their fingertips, thus maintaining the customer relationship management and keeping track of tasks, contacts, organizations and opportunities.

By switching on to these mobile apps, you business will benefit in the following ways:

It boosts interest:The mobile app will give you an easy way to showcase your services to your customers or potential customers. They can use just a one stop point to get all the required information.

It increases customer engagement:Almost all the customers are attracted towards good deal and great discounts. And this is exactly you can do with your mobile app.

It ensures ease:Users wish for easy to go experience, whether they are using the app or your site on pc or phone. If a mobile app is made with a good plan and a clear vision, it becomes possible to deliver on their expectations.

It helps in promotion:Any new product in your business can be displayed to the customers through apps. Thus, promoting your recent updates.

And once you are sure of it, you can the basics on your own. Whether you have a small, medium or big business, going mobile is the only way nowadays. People are constantly using their mobile devices to browse the internet and if you do not offer the service, you are missing out on the opportunities.

Hire a professional to design the mobile app for your business. The professional designers and developers will make sure you have new content to keep the app fresh and interesting for users.

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