The Search Engines have traditionally been identified as a way for projecting your business across the globe, but what about the overwhelming majority of businesses that really only care about their local market? Do the search engines just pass these companies by?

The great news is that the overwhelming majority of individuals (70%) that use the search engines are indeed searching for local businesses.

So how do local businesses leverage the search eninges? This will be a recurring theme over the next couple of weeks, so please check back regularly as we explore this essential issue.