The importance of Local Search to a business which consists of a single location, and whose clients are all within its local environs is pretty clear, but what of the businesses that boast muliple locations, regional, national, or indeed multi-national corporations? Why should these companies care about local search?

Simply put, the same basic concept applies, namely that all business is local. Walmart or McDonalds may have thousands of locations around the world, but all their clients are local to each outlet. In order to be found by these local customers, they need to optimize their local search lisings.

A common challenge facing these multi-location businesses when it comes to local search however, is the fact that the various local search engines tend to gather their information in a rather haphazard manner. This makes the mission critical task of controlling the integrity of the corporate information at a local level fiendishly difficult, as well as time consuming.

This is the primary reason why so many multi-location businesses are turning to GDMI's new service, MyLocalProfile. MyLocalProfile allows businesses to input the information for thei individual locations into a single, easy to use interface, then automatically syndicates it across all the major search engines.

While local search is essential for single location businesses, it is absolutely mission critical for multi-location ones and MyLocalProfile is an indispensible tool.