We are very excited to announce the latest update to the Postano Platform, 3.2. For this release, we are adding a new stream type and a ton of Filters to our curation workflow.
LIKE BASED STREAMS
We added a new stream type to both Twitter and Instagram, Liked Posts. Liked Posts allow you to add content that was liked by a Twitter account or an authenticated Instagram account. While we think Postano has the best curation workflow of any platform out there, we realized that many of our customers already had a social team in place that was selecting and liking great content natively on Twitter and Instagram. Rather than finding that content all over again in the Postano UI, now you can create a stream from that content.
LIKE TO CURATE
While we think Postano has the easiest and fastest native app in the iOS and Android app store to curate content at live events, our new Liked Posts means that you could moderate or curate directly within the native Twitter and Instagram apps. To do this, just set up a Liked Posts stream for Instagram and Twitter, add a hashtag filter with Smart Streams, and then set your visualization to auto moderate. Now, anytime your team likes content from Instagram or Twitter, the Postano visualization will push it to your display. We think you are going to LOVE this feature. It is perfect for event teams that want the fastest and easiest way to curate content.
CURATION FILTERS
For this release, we are also introducing new filters designed for the curation view. These filters make is easy to find the specific content that you are looking for. Our new filters include Network, Media Type, Image Color, Image Size, Engagement Likes, Engagement Shares, Engagement Comments, User Followers, and Verified Users Only. In addition to each of these filters, we also added a Search field to make it easy to look for a certain keyword or phrase.
NETWORK FILTERS
Network filters allow you to narrow in on a specific social network. We know you love adding streams from multiple networks to your Postano displays and hubs, but sometimes you want to find specific content from a specific network.
MEDIA FILTERS
We created three types of filters for media: Image, Video, and Text Only. This filter is going to be very popular. When curating, sometimes you are looking for the perfect statement (choose Text Only) or you want to string together a series of videos to make a never-ending music video using our Cinematic template (choose Video). Simple.
IMAGE FILTERS
With the new Image Filters, we added two options: color and size. With color, we scan through the content in the queue and offer colors that have been detected across all image posts. It is easy to select one of these preselected colors and filter down the posts with just images that match that color. You can also use the color selector option to find a specific color outside of the suggested colors. With image size, we wanted to create an option for you to quickly find the very best quality images to populate your displays. This is important at events when the resolution of the screen only looks great when the image resolution is high enough. We added options for Small (less than 480px), Medium (greater than 480px), Large (greater than 640px, and HD.
ENGAGEMENT FILTERS
In our testing, we found a strong correlation between great content and the number of likes, shares/retweets, and comments on those posts. By introducing sliders for these engagement options, we think this is an easy way to find the very best content, especially for a very popular campaign where it is more difficult to sift through the large number of posts. Now, you can use the engagement sliders in the filter UI to set a threshold for Likes, Shares/Retweets, and/or Comments.
USER FILTERS
We added two options for user based filters: Verified and Follower Count. Our Verified option makes it easy to only show posts from Verified accounts on either Twitter or Instagram. Whether you have highly influential people or if you’re just trying to find celebrities that might be using your hashtag, this feature makes it easy to find that content quickly. The follower count slider works for finding posts from users that are influential but aren’t verified. This also is a great way to cut down on spam content during a live event.
SEARCH
No set of filters in curation would be complete without an open String Search. This makes it easy to find phrases like “goal” or “touchdown” in the latest posts for a live game, or phrases like “love” or “best” for a hashtag campaign.
LIKED POSTS AND CURATION FILTERS AVAILABLE TODAY!
Our new filter options make it even easier to find the very best fan content with Postano. Combining these features with Smart Streams, Profanity Filters, Themes, Optimized Video Playback, Q&A Mode, UGC Permissions, and more makes Postano the most powerful visual marketing platform available today.
We can’t wait to show you what we have coming next. Hint…
The post Introducing Postano 3.2: Likes and Filters appeared first on Social Media Blog | Postano.
