People new to advertising and marketing online generally make the simple mistake of seeing each product they sell (and each ad they place for it) as something that's independent of everything else they're marketing.

What I mean is they place ads for Product A, and send that Traffic to Product A's Web Site, hoping there will be a sale made. Savvy marketers know that by putting an opt-in form on their site and collecting subscribers that they can email in the future, they increase their chances of making the sale.

But many still treat their next product (Let's call it Product B) as something totally different and independent, which eliminates the chance of being able to tie all your web sites together in a way that makes sense, generates traffic from one of your sites to another, and takes prospects from Product A and turns them into a potential sale for Product B.

If this is confusing you, don't worry -- you're not alone. A lot of people have trouble seeing the "big picture" of generating free and repeat web traffic, the kind you don't have to pay for. I'll try to explain it in a way that gives you an overall vision of creating a free traffic funnel, where people can first find you and your sites in a variety of different ways, but all end plopping out the other end of your funnel as a potential sale at your main site.

Consider your MAIN web site the center of a hub, or the center of your own personal "web" of traffic. This web site should be where your primary product is being offered and where your prospects brought in using various different methods end up as sales.

For the purposes of this example, we'll say at the center of my web, my primary web site offers beauty products. We'll call it Bram's Beauty Products. To drive free traffic there, I have several "satellite" sites that act as squeeze pages to grab subscribers looking for information in smaller "sub-niches" of my larger beauty product niche.

So, for example, we'll say I have 6 satellite sites offering free email mini-courses relating to beauty, all delivered by autoresponder so it's no work for me after it's setup, of course.

1) How to apply eye makeup

2) How to get rid of pimples fast

3) How to make wrinkles disappear

4) How to look 10 years younger in a week

5) How to take care of your hair

6) How to have radiant skin

Okay, so there are my 6 examples of sites I might use as "feeder" sites to capture prospects for my main site. They are nothing more than "opt-in" pages on their own domain, that deliver 4-6 emails by autoresponder when someone requests information. Each of these emails might direct people to my main site, where I have the articles posted.

On my main web site, I link to all 6 of my mini-course sites. Maybe a person requesting information on how to get rid of pimples fast might also be interested in how to make wrinkles dissappear. So all of my sites are interconnected in some way.

If a search engine finds one page, it finds them all because it follows my links from one site to another. That's how search engine "spiders" work, they follow links to find new pages. If you have a page that's out there on it's own and a search engine can't find it because no sites that the search engine already visits link to it, then it won't be found.

Okay... so now you have a central hub, and you have squeeze pages to bring in new subscribers and funnel traffic to your main site, where you can sell your stuff -- so HOW do you get people to THOSE squeeze pages.

Simple: You either pay for it (such as with PPC), or you create it by developing and distributing GOOD QUALITY content that makes people want to visit your links. With a pay per click ad, you say "How to Have Radiant Skin". I'd say that the bids for keywords relating to that are a lot lower than a general keyword like "beauty products", where you'd have a ton of competition and bids would be much higher.

Or, if you're creating content to drive traffic, you could make a video or write an article relating to your squeeze page, then post that article and video in as many places as possible, such as YouTube, EzineArticles.com, Squidoo, etc.

For every good piece of content you create, there's thousands of different places you can put it. If it's good quality content that offers valuable information, it will get passed around too. Referral traffic is nice!

So the key is to link from your CONTENT, to your squeeze page relating to THAT SPECIFIC content - getting subscribers to ask for more information by opting in, and then funneling them to your main web site. Each time you create new content relating to that specific niche, in addition to posting it on the different communities I mentioned above, you could add it to your autoresponder series also, and at the bottom of the email direct people BACK to one of your sites, or see if they are interested in your other mini-courses.

They key to this entire strategy is that your sites must be in related niches, so you can interconnect them all in this way and your prospects are still likely to be interested in the information you're sending them from time to time.

Once you have your "traffic web" set up and the marketing process is working for you, you can just focus on advertising your squeeze pages and creating new content to give away to people for free, to generate traffic. The more content you have and the higher it's quality, the prospects you'll get, and the higher THEIR quality will be.

For some of you new to marketing and building web sites, I know this article is going to be hard to digest, but if you get nothing else from it, step back from the site you have now, and look at the BIG PICTURE of how everything you do ties together, or if it even does.

There are marketers out there right now, raking in MILLIONS with free traffic alone. Start implementing this strategy and increasing the size of your traffic web, and you might end up joining them.

For a diagram of the "traffic web" described above, you can visit the MentorMeetings web site mentioned in my author byline.