Tired of guessing what your customers are searching for? In the cutthroat world of eCommerce, targeting the right keywords is crucial for attracting traffic and boosting sales. But shelling out big bucks for fancy Keyword research tools might not be an option for every business owner.

Fear not, budget-conscious entrepreneurs! We unveil 15 FREE keyword research tools, each one a potent weapon in your content strategy arsenal.

From uncovering hidden questions your audience asks to predict future trends, these tools empower you to:

• Generate laser-focused content that resonates with your target market.
• Craft irresistible titles and meta descriptions that grab attention in search results.
• Identify long-tail keywords for niche domination and increased organic traffic.
• Stay ahead of the curve by tapping into emerging trends before your competitors.

And that’s just the tip of the iceberg!

15 Free Keyword Research Tools for eCommerce Content Strategy for 2024

Explore 15 powerful free keyword research tools, each catering to specific needs like local SEO, real-time search results, and in-depth content analysis.

1. QuestionDB
2. Keyword Tool Dominator
3. Google Autocomplete
4. Glimpse
5. Keywords Everywhere
6. Keyword Surfer
7. Keywordit
8. TagCrowd
9. Soovle
10. MerchantWords
11. Keysearch
12. Keyword.Guru
13. GetKeywords
14. StoryBase
15. AlsoAsked

Now let us dive right into each of them

QuestionDB

One of the best free keyword research tools is QuestionDB, which may help you come up with ideas for fresh blog posts.

QuestionDB creates frequently asked questions from users of well-known websites like Quora, Stack Exchange, and Reddit when you input a seed keyword.

Your ability to generate appropriate keywords based on user searches gives you valuable insights into the minds of your consumers.

Key Features :

• Learn about the frequently asked questions regarding a subject.
• Explore what people are searching for to come up with ideas for related content.
• several data sources, including Quora, Stack Exchange, and Reddit.

Best Keyword Research Tool For:

• Creating informative blog posts.

Pricing:

Free with limited features. Premium plans start at $12.50/month when billed annually.

Keyword Tool Dominator

Keyword Tool Dominator is the tool for you if you operate in e-commerce or are a multichannel marketer.

It gathers terms from nine major retail databases (Amazon, Bing, eBay, Etsy, Google, Google Shopping, Home Depot, Walmart, and YouTube) for the best long-tail keywords.

However, you can only do two keyword searches each day with the free plan, and keyword analysis is not included.

Key Features :

• Unlimited real-time keyword searches (premium plans only).
• No restriction on keyword suggestions—long-tail keywords included.
• Export reports.

The Best Keyword Research Tool for:

• Multichannel Marketers.

Pricing:

Free with limited features. Lifetime unlimited access to tools starts at $49, a one-time payment for each tool. The bundle, which includes 6 keyword tools, starts at $99.

Google Autocomplete

Is this suggestion unique?

Your knowledge of the top free keyword research tools will determine this.

Despite its apparent simplicity, Google Search data provides plenty of useful information for content creation, intent analysis, and keyword research.

Key Features:

• Autocomplete: Provides search recommendations containing a range of long-tail keyword phrases that are derived from your main keyword.
• People Also Ask: “People Also Ask” offers excellent options for featured snippets and subheadings. Share questions that users have about your topic.

• Related Searches: Shows related topics that might make sense to discuss in your article based on what users are interested in learning and suggestions for related topics to write about in the future. These searches do not always involve the same exact words as the main keyword you typed in, but they are semantically related.

Best Keyword Research Tool For:

• All users.

Pricing:

Free

Glimpse

In order to discover new terms they can rank for, many SEOs use Google Trends.

But it is only effective for recognizing trends you currently know; it can not forecast future trends. Glimpse fills that vacuum by highlighting upcoming search trends that are relevant to those working in the e-commerce or digital PR industries.

The free Glimpse Chrome addon is only available for 10 free credits per month.

Key Features:

• Dig deep into long-tail search data.
• Enable Google Trend alerts to receive notifications when a topic begins trending.
• Access a vast database featuring thousands of trends that scans popular and rapidly growing topics from platforms beyond Google. This includes sources like Pinterest, Amazon, TikTok, and YouTube, enabling you to discover business ideas before they hit the mainstream.

Best Keyword Research Tool For:

Finding keyword trends.

Pricing:

Free.

Keywords Everywhere

Keywords Everywhere is a freemium browser add-on for Firefox and Chrome.

It gathers keyword suggestions from over 15 of the most popular keyword tools, such as AnswerThePublic, Google Search, and Ubersuggest.

From there, it displays related keywords, keyword trends, and terms your competitors are ranking for.

Key Features:

• Gathers data from prominent keyword research tools such as Ubersuggest, AnswerThePublic, Google Search, Google Analytics, Google Search Console, and Moz Open Site Explorer.
• Shows YouTube and Google Trends data spanning from 2004 onwards.
• Shares YouTube and Google traffic metrics, although the free version does not include volume data.
• Identify keywords that your competitors rank for, noting that the free version does not provide volume data.

Best Keyword Research Tool For:

Keyword research 

Pricing:

Free with limited features. The premium version uses the pay-as-you-go model. You can buy 100,000 credits (one credit = research data for one keyword) for as low as $10.

Keyword Surfer

For digital marketers, Surfer’s free Chrome extension stands out as one of the most effective and free keyword research tools available.

Surfer’s free Chrome extension allows you to access various keyword metrics directly on the Google Search page, tailored to each country. These metrics include the following:

1. Estimated monthly search volume.
2. Cost-per-click (CPC).
3. Number of times the keyword is used on the page.
4. Word count for competitors’ pages.
5. Related keywords and the overlap in score and search volume for those keywords.

The features provided are remarkably robust for a free tool, making it no surprise that it has gained widespread popularity.

Key Features :

• Surfer’s free Chrome extension provides a dataset from 70 countries.
• Keep track of and manage keywords you don’t want to forget by utilizing the Collections folder feature.
• Easily export files using CSV format for convenient data handling and analysis.

Best Keyword Research Tool For:

Finding overlapping keywords.

Pricing:

Free

Keywordit

Reddit is a valuable source for discovering a wealth of keyword ideas.

The website acknowledges this and has developed Keyworddit, recognized as one of the best free keyword research tools for uncovering keywords derived from the questions posed by your target audience.

Keyworddit navigates through subreddits (communities) that embody the characteristics of your target audience, extracting valuable keyword insights.

For a targeted niche, input the subreddit names into Keyworddit. The tool will then extract keywords that reflect the common topics discussed by actively engaged users within those communities.

Please note that the search volume provided is derived from GrepWords, a platform specializing in keyword and SERP data, and not directly from Reddit search data.

Key Features:

• Pinpoint the most popular topics on Reddit by leveraging the insights provided by the platform’s user engagement and discussions.
• Gain a deep understanding of the specific topics that capture and engage your audience.
• It incorporates a “Context” link that opens a Google search for the subreddit and keyword, allowing you to observe how people are using it within the Reddit community.

Best Keyword Research Tool For:

For brands that want to market on Reddit.

Pricing:

Free

TagCrowd

TagCrowd aids in visualizing keyword frequency, showcasing the number of times a keyword appears on a page through the creation of word, text, or tag clouds.

Utilize TagCrowd to identify the optimal keyword frequency for a particular topic or to analyze the keywords that competitors incorporate into their content.

Keep in mind that for more detailed data, premium SEO tools such as Semrush and Ahrefs Keywords Explorer offer additional insights and capabilities.

Key Features:

• Boasts a straightforward and user-friendly interface.
• Provides customized HTML clouds for seamless embedding into your content.
• Offers multi-language support, catering to a diverse range of users and content needs.
• There are multiple ways to add content:
  • Upload a file.
  • Enter the webpage URL.
  • Paste page text.

Best Keyword Research Tool For:

Visualizing keyword frequency.

Pricing:

Free.

Soovle

Soovle functions as both a keyword generator and research tool, helping users find keywords across multiple popular websites such as YouTube, eBay, Amazon, and Wikipedia.

Users can toggle between different search engines to tailor their output.

Key Features:

• Generates suggestions relevant to each platform.
• Unlimited searches.
• Idea generator.

Best Keyword Research Tool For:

Finding keyword ideas on search engines besides Google.

Pricing:

Free.

MerchantWords

MerchantWords stands out as one of the top free keyword research tools for SEO, particularly beneficial for Amazon store owners. It aggregates data from over one billion Amazon searches, providing a comprehensive list of relevant keyword phrases.

Key Features:

• Gain actionable market insights by tapping into data from over one billion Amazon searches worldwide using MerchantWords.
• MerchantWords provides the monthly search volume of keywords by leveraging Google keyword data, offering valuable insights for effective SEO strategies.
• CSV downloads and limitless searches.
• 24/7 assistance for customers.

Best keyword research tool for:

Ecommerce businesses

Pricing:

Free with limited features. Premium plans start at $35/month (for U.S. data only) and at $149/month (for global data).

Keysearch

Keysearch is a potent free keyword research tool designed to enhance organic traffic and uncover potential backlink opportunities.

Additionally, Keysearch includes keyword research tools specifically tailored for YouTube and Pinterest, expanding its utility across multiple platforms.

Key Features:

• Keyword difficulty checker.
• Rank tracker.
• Backlink checker.
• Website audit analyzer.
• Competitive analysis.

Best keyword research tool for:

Individuals and businesses on a budget

Pricing:

Free with limited features. Premium plans start at $17/month.

Keyword.Guru

Keyword.Guru is a unique keyword research tool that compiles results from major search engines (Google, Yahoo, Bing) and prominent ecommerce platforms (Amazon, eBay).

Although it doesn’t provide keyword density or frequency, Keyword.Guru swiftly delivers the most prevalent keyword search results and displays real-time keyword search outcomes.

Key Features:

• Analyzes search data from top search engines (Google, Yahoo, Bing) and ecommerce websites (Amazon, eBay).
• Delivers real-time search results data.
• Shows the most common searches quickly.

Best keyword research tool for:

Real-time keyword research

Pricing:

Free with limited features. The premium plan is $5/month.

GetKeywords

GetKeywords is a free and unique keyword research tool specifically designed to address the needs of local SEO.

With filters allowing users to refine search results based on countries, provinces, and cities, coupled with metrics typically unavailable in free keyword tools, GetKeywords stands out as one of the most powerful free keyword research tools for SEO.

Key Features:

• GetKeywords includes filters that enable users to narrow down keyword results based on specific geographical locations, enhancing the tool’s effectiveness for local SEO.
• Groups keywords by search intent: ecommerce, video-related, and question-based searches.
• Provides top traffic locations for each specified country, accompanied by a breakdown of mobile and desktop traffic.
• Shows the overall bounce rate for the related Search Engine Results Page (SERP), offering insights into the relevance and potential effectiveness of the keyword.

Best keyword research tool for:

Local SEO

Pricing:

Free plan with unlimited searches. Premium plans start at $24/month when billed annually for advanced features like SEO difficulty and competitor keywords.

StoryBase

StoryBase is a premium keyword research tool that emphasizes detailed insights into search intent and searcher characteristics.

It serves as an excellent tool for brands aiming to connect with their ideal target audiences in search by providing nuanced insights into search intent and user characteristics.

StoryBase strategically connects various data points, facilitating a quicker understanding of their relevance and aiding in effective decision-making.

With a paid plan, users gain access to a range of valuable content analysis tools, such as keyword performance metrics and heatmaps, enhancing the depth of insights available.

Features:

• Clickthrough rate (CTR) tool.
• Heat maps.
• Google Search Console integration.
• Keyword performance tools.

Best keyword research tool for:

Multichannel marketers

Pricing:

Free with limited features. Lifetime unlimited access to tools starts at $49.99.