We are invited to a number of launch events and we have almost attended all of them, and being in Pakistan we have always been part of launch events for devices that are about to be launched in Pakistan.
Thanks to Nokia Pakistan, for the first time ever, a new Nokia phone announcement was made from Pakistan at a global launch event held at Marriott Hotel, Karachi last week.
This was a media event held just for the traditional media, newspapers/magazines and online media (this is where we come in!). Sizzled Core, along with a bunch of other bloggers around Pakistan were invited to be a part of this grand event.
Nokia’s decision to choose Pakistan for the global launch of their upcoming devices was a clear sign of how important Pakistani market is for Nokia. Nokia envisions to connect the next billion people with the newly launched Nokia 110 and Nokia 112. Great presentations, and overview of how strong the telecommunications industry is in Pakistan, dance, music, fireworks… This was all part of the Nokia event.
Nokia has the biggest app store in Pakistan which includes 2,000,000+ weekly downloads on average! Almost all of media fro mPakistan is accessible on the Nokia Store – apps include: Geo, Aaj TV, Dawn News, Express Tribune, ARY News, Radio Pakistan etc.
Some really cool local applications are also available, such as Cricket, Ludo, Toffee TV etc. Islamic apps on the App store have millions of downloads. There are over 400 local apps, with 200+ Pakistan developers contributing to the Nokia App store which bring the download count of the Pakistani content to over 17 million!
These statistics and figures were shared by the three key speakers of the main event – Imran Khalid Mahmood, Saulo Passos and Calin Turcanu. The event had global and regional spokesperson from Nokia to share their thoughts on emerging markets and the new devices. Let’s take a brief intro to each of these speakers.
Imran Khalid Mahmood
Imran Khalid Mahmood is the VP, Near East, Nokia Corporation. In his line of duty he is responsible for heading the sales strategy for Nokia in this region. He is the frontrunner of all measurable KPIs and maintains a strict vigilance over them which are the main reason for Nokia’s success and popularity in this region.
Saulo Passos is the Global Director Mobile Phone Communications at Nokia, based in London, England. As part of the global Mobile Phones leadership team, his main focus targets the Next Billion strategy, a Nokia effort to connect more people to the internet, using a mobile device as the leading path.
Starting from August, 2011, Calin Turcanu is the Head of Mobile Phones Business Unit, Nokia India, Middle East & Africa and overseessales, marketing and business development of Nokia devices in the region. Calin is actively involved in developing business strategies to ensure market success of key Nokia devices and strengthen Nokia’s brand presence in the region at the same time.
Remember the dance and music I mentioned earlier? Check out the photo below.
We’ll try to get a full video coverage for you to watch it as well. This performance was just before the Nokia team unveiled their new Nokia 110 and Nokia 112.
These new devices will be available in Pakistan and soon after into rest of the world, starting from the end of May. Prices of these new Nokia phones were one of them ain concerns by the attendees there. Nokia 110 is priced at Rs. 3800 and Nokia 112 will be available for Rs. 4000. Very affordable, isn’t it?
Nokia is continuously working on making the value rich features affordable to all price points – Nokia 110 and Nokia 112 are great examples of how even the entry-level Nokia devices don’t just offer optimized and affordable internet but at the same time flaunt a stylish design that will cater to a variety of lifestyles.
These devices will prove to be a true enabler in providing the people of Pakistan and the consumers from other growing economies with their first internet experience on mobile phone. Having internet on mobile phone opens up doors for new opportunities for the masses and helps them follow their dreams.
Now, we expect Nokia to make a bigger global launch announcement from Pakistan next time!
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