Forrester estimates that companies allocate about 30% of their marketing budget to online. It’s trending upwards, gaining roughly 1% per year. That’s means that Offline Marketing spend will continue to outspend online for the next couple decades. So if you’re like most companies spending the bulk of your marketing budgets on Offline Marketing Campaigns, you’ll… Source: The Kissmetrics Marketing Blog Tracking Offline Marketing Campaigns With Kissmetrics

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