When it comes to online advertising, no one is disputing that Demographics are important. After all, they’re what powers your media buying and customer personas. The data you collect is meaningless without demographics to help you properly filter and segment it. But dig a little deeper, and you’ll find something much more important than demographics… Source: The Kissmetrics Marketing Blog The Single Advertising Factor That’s More Important than Demographics (And How Measuring It Makes All the Difference)

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