As long-term social success is marked by increase in sales, a positive reputation, and satisfied customers, effective B2B social content starts and ends with thought leadership. The resulting social engagement can refine that voice, strengthen your future content, and expand your Audience base. There are three key concepts that are essential to B2B content success, these are thought leadership, teaser content and analyzing content-triggered audience feedback.

Having a firm, a proper and a clear understanding of the target market or the target audience helps gain the most out of leads. Attaining this understanding requires the content marketers to furnish three concepts to help mirror the way an enterprise sales process typically works. The organizations will struggle to get the most out of leads unless they possess compelling thought-leadership content, one which is easily digestible teaser content and has the ability to consume prospect feedback.

All of these three phases should trigger the delivery of corresponding B2B content and also the deployment of certain actions to help support that content. It may also be helpful to imagine a scenario where the Sales Funnel is being shaped like a megaphone. Imagine the bottom of the funnel as a mouthpiece where thought leadership content is spoken and then it grows and changes in tone and in volume as it resonates outward to increasingly larger audiences. Just like tweets, teasers and abstracts could redisplay the shorter-form content needed for the top end of the megaphoneB2B content that is created to hook increasingly distracted audiences and draw them into your content stream. Multiple tweets on a topic might lead to a full paragraph of discussion and paragraphs could lead to having enough fodder for one full blog post and these blog posts can lead to a longer series of articles that then feed the creation of a thought leadership driven on white paper.

The B2B concepts must fall in line with the classic sales funnel, there residing at the end of this sales funnel is the thought leadership. An Idea-rich and a highly authoritative fundamental concept which resonates the company’s unique voice, rewards audience engagement and inspires the return visits to happen. The thought leadership content aimed at these audiences cannot be read, looked at or be smelling anything like a sales pitch or marketing presentation. Initiating the latest PR talking points and your words shall definitely get tossed out or ignored outright. The need of the hour is to generate Easily Digestible Teaser content along with this analyzing of feedback wherein there is good mix of both listening and engaging work.

Thus, iMET Global imparts this sound knowledge and the associated skill set to its business students making them more ready and compatible with the ever changing competitive market scenario.

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