If your prospective clients are unable to find your event website or portfolio through Google, how do you expect people to know more about you? How do you expect your site to perform as it should when it can’t generate enough traffic? Search” is necessary to the success of your event. A good understanding of how your audience looks for your services through the world wide web is crucial to your event Planning gig. So in all reality, SEO is more than just a strategy for rising to the top of the search engine result pages. Event planners need it to generate leads, make it easy for prospective clients to find them, provide fresh and valuable content that will boost your services’ rankings in the long run, etc. The Wedding/Events Planning SEO Case Study of Not Just A Box Events Not Just A Box Events is an event planning company that specializes in organizing every couple’s dream wedding. It was established and found in October 2010. NJAB Events boast a team of passionate people working together to fulfill a couple’s once-in-a-lifetime dreams. But in order to make that passion known, the NJAB Events team had to stand out from the rest of the crowd. When it comes to the internet, everyone can agree that due to the massive amount of information being broadcasted every second, it’s getting more and more difficult to be noticed. What this event planning company needed was an effective local SEO strategy that would drive prospect clients to their doorstep. The Objectives So… In 2015, Not Just A Box Events came to us looking to gain more notoriety, more frequent businesses, and to climb the top of local searches. The main objectives of NJAB Events were: To increase the main keywords’ (wedding planner, wedding planning in...
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