Search Engine Optimisation (SEO) is continually changing in response to the actions of Search engines and habits of website visitors. In order to take advantage of SEO as a marketing technique, it is worth taking some time to reflect on developing changes and how they may affect your inbound marketing strategy in 2016. The following are seven Trends which, while already evident, are likely to make the biggest impact as the next 12 months unfolds.

1) Mobile Supremacy

The biggest Internet news – bar none – of 2015 was that Mobile Internet use overtook desktop-based traffic for the first time. This was an enormous milestone tantamount to the first manned lunar landings, and the full implications are not entirely clear. However, there should be no doubt that this was a completely game changing event. 2016 will begin to see what Mobile Supremacy really means for marketing.