Email Marketing has a venerable history dating back to 1978 – and thus preceding the public Internet by a solid 15 years (the Internet became publicly available in April 1993). 45 years on, and nothing holds as much potential, or as many benefits, as a well-designed email campaign in the fast-evolving landscape of digital marketing. Email marketing can carry strategic and personalised content directly to your customers’ work inbox, create value for your business, and develop a web of connections that can grow into enduring relationships.