SME Business Owners are a diverse breed, but the one thing that most of them have in common is a burning desire to see their company succeed. As industry specialists, you will have put your sweat, time, and money into your business and developed a vast amount of practical experience and technical knowledge along the way. However, when it comes to marketing and sales, many business owners are less knowledgeable, and this lack of know-how can often severely impact their business’s ability to grow and make sales online.