Software as a Service (SaaS), subscription-based web building platforms have democratised the field of web design, to the extent that people without a scrap of web design experience and not an artistic bone in their body, can now build an attractive and well optimised website in a matter of hours. This is a positive change, because it makes web design accessible to a wide range of business owners and professionals who were previously shut out of the market due to the technical complexity of web design, as well as the price.