Inbound marketing vs Outbound marketing: To base your opinion on the blogosphere alone, you could say that inbound is now the only way to go, and that outbound is yesterday’s news, but as most businesses will recognise, the picture on the ground is more nuanced. Many Outbound Marketing Strategies are still extremely effective at acquiring leads and customers, and far from replacing outbound, inbound strategies often work alongside outbound methods to increase results from both channels.