One of the best ways of streamlining your marketing efforts and personalising your strategy is to conduct an Inbound Audit. ‘Audit’ is a scary word, but the purpose of an inbound audit isn’t to catch you out, but to lift the lid on your marketing strategy to gain a deeper understanding of your processes, as a guide to driving growth. True, an inbound marketing audit may identify its fair share of blind spots and problems, and this is a good thing, but a good inbound audit is also about discovering opportunities and developing strategies for continuous improvement in your marketing efforts.