B2C-facing Retail SMEs are in an awkward position in terms of online sales. With the market dominated by huge marketplaces, national chain businesses, supermarkets, and aggregator sites – including Amazon, ASOS, and John Lewis, it’s becoming more challenging for small independent retailers to stand out and achieve sales growth. You’ll never be able to outcompete these larger businesses in terms of their budget and sheer online footprint, but by focusing on smaller and more Practical ways of increasing your visibility and accessibility to customers, you’ll be able to carve out a successful and profitable niche.