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hadeninteractive.com
Haden Interactive offers website design and content, SEO strategy and implementation, professional blogging and social media management, and content marketing for businesses and organizations in Northwest Arkansas and beyond.
2024-02-09 13:50
Big companies have always advertised online — “always” here meaning ever since it became an option — but there has been a perception that the internet leveled the pla… Read More
2024-02-07 13:28
Google stopped collecting and processing data in Universal Analytics properties last year, on July 1, 2023. Ideally, you switched over to GA4, the new Google Analytics, before that date and… Read More
Should You Clean Up Your Social Media?
2024-02-02 14:00
We recently saw a suggestion to go back and clean up your social media — delete old posts on Facebook, for example. Is this a good idea? Remove anything off-brand Did you use terminolo… Read More
A New Preschool Website
2024-01-31 14:00
You know your preschool needs a website, but how do you get started? How do you plan an effective website for your school? Here are some tips to consider when you’re planning a new pre… Read More
A New Creative Website
2024-01-24 14:00
A creative website? All our websites are creative, so what does it mean to talk about a creative website? Simply, the site owner is not a doctor or an engineer, but a creative professional… Read More
Lessons From Grubgate
2024-01-10 13:59
Texas Congresswoman Mayra Flores is facing criticism for posting photos of food on X (formerly Twitter) which she lifted from other social media accounts. Online sources pointed it out and c… Read More
Are Your Pages Indexed?
2024-01-08 13:51
Many people believe that Google, when they search for something, rushes around the internet looking for stuff. “Google,” they ask, “what is the most effective anti-aging su… Read More
2024-01-03 13:39
Diane Hagerty is a tax professional and business consultant who needed a new website in preparation for publishing a business how-to book. It needed to showcase her writing and make it easy… Read More
2023-12-22 13:56
Would you like to see results like this from a social media campaign? You can. Specifically, we’re seeing a threefold increase in impressions and twice as much reach as in the previous… Read More
A New Beauty E-commerce Website
2023-12-20 14:04
Waterfall Day Spa in Kent, Washington, needed a new website for their growing e-commerce business. We built them a WooCommerce site on the WordPress platform. The homepage includes some fun… Read More
2023-12-18 17:40
I taught college writing for decades, so I’m very familiar with those words: “How long does it have to be?” The correct answer: “As long as it needs to be.” Thi… Read More
2023-12-13 14:00
What makes a website masculine? If you try and picture a masculine website, it probably looks like it was either designed back in 1950, or it just wandered out of the desert looking for a co… Read More
Content Audit: Sprucing Up Your Blog
2023-11-29 14:00
Blogging is one of the best things you can do for your website, whether you’re looking to improve SEO, bring visitors back more frequently, or increase leads and sales. If you’ve… Read More
2023-11-06 13:24
“Christmas creep” is the evocative name journalists have given to the practice of beginning holiday marketing early — October 1st is considered the line in the sand, but Wa… Read More
2023-10-23 13:00
Chances are very good that your visitors care about digital privacy. Pew Research tells us that 81% of Americans are concerned about what companies do with their data. 67% don’t know w… Read More
Digital Marketing For Medical Tourism
2023-10-20 12:19
What do Puerto Rico, Spain, Thailand, and Arkansas have in common? Medical tourism. Or rather, the combination of high quality medical care, low costs, and beautiful scenery that makes a pla… Read More
2023-10-13 12:39
We are in favor of accessibility in websites, and we build all websites with that in mind. But I want to propose a thought experiment to you. Imagine that you have a small resort, dude ranch… Read More
Where Should You Advertise?
2023-09-22 13:22
We focus on inbound marketing. Our clients see much more traffic from organic search than from any ad buys. However, if you have the funds to do some advertising in addition to your content… Read More
2023-08-30 13:00
Has your web team told you that you need to update to PhP 8.2? If so, you might have responded with, “What, now?” Let’s explore this announcement a little more closely. Wha… Read More
2023-08-22 15:00
Quite a few of our clients are authors or have books to promote on their websites. We’ve recently updated the website of a long-term client to showcase his new book. The point of the w… Read More
2023-08-16 12:40
In one episode of the popular TV show Big Bang Theory, waitress Penny decides to market her crafts for some side income. Theoretical physicist Leonard builds a website (which the gang thinks… Read More
Considering Threads For Your Business?
2023-08-11 13:00
Threads is a new alternative to Twitter from Meta, the Facebook company.  Compared with Twitter, it allows longer posts: 500 characters, with videos up to 5 minutes long. When you sign… Read More
2023-08-04 13:00
We’ve created a beautiful new website for a Washington state health coach. Our client has been a professional chef for many years and is ready to add nutrition and alcohol coaching to… Read More
2023-07-26 12:26
One of my students told me a story about his wife. She was thinking about going to cosmetology school, and had been researching online. He got a call from her the next day, because she had b… Read More
2023-07-19 16:19
We’ve been seeing falling web traffic at a lot of web sites. While we’re not actually ready to celebrate, it’s becoming increasingly obvious that this is something bigger t… Read More
2023-07-14 12:59
While leafing through my review copy of  The Web Designer’s Idea Book: The Ultimate Guide To Themes, Trends & Styles In Website Design , I realized that pink, like orange and… Read More
2023-07-10 12:15
Modeling and affiliate marketing have some things in common. First, there’s a sense in which both are easy money. A client of ours writes a blog about football. People come to read his… Read More
2023-07-07 13:00
It’s a Friday morning. You wake up, make some coffee, and fire up your computer. You figure you’ll surf the web for a little bit and see what’s going on in the world before… Read More
2023-07-05 13:00
  Google’s Universal Analytics stopped working on July 1. If your current Google Analytics account uses the Universal Analytics interface, it is no longer collecting data. You sho… Read More
2023-06-28 13:00
We’re examining all the reports in the new GA4 interface, and we’ve come to the Retention report. This report shows how well you keep visitors coming back to your website. We beg… Read More
2023-06-28 12:23
Continuing our examination of the reports in the new Google Analytics interface, we come to the User reports. There are two broad divisions: User attributes and Tech. The Overview of User At… Read More
2023-06-26 12:45
The new Google Analytics Monetization report is a completely new report; Universal Analytics didn’t show all this information unless you customized your dashboard to show it. Even then… Read More
2023-06-12 12:54
We expect that generative AI tools like ChatGPT will end up being as useful as calculators. Just as we wouldn’t ask a calculator to do our taxes, we don’t expect ChatGPT to be ab… Read More
2023-06-07 22:26
Over the past six months, we’ve lost 3% of our traffic at this website every month. This is depressing, of course. How did it happen? Life. We were super busy taking care of our paying… Read More
2023-06-05 12:24
We like long relationships, and most of our clients work with us over the long term. They don’t have to think about WordPress updates, because we take care of that for them. However, w… Read More
2023-04-06 22:58
White House COVID-19 response team leader Ashish Jha recently asked doctors to help educate the public on the virus. In a speech at a meeting of the Massachusetts Me… Read More
Avoiding Copyright Trolls
2023-03-29 13:23
We have received letters accusing us of copyright violation for the use of photos we paid for, photos in the public domain, and photos registered under Creative Commons licenses. We’ve… Read More
2023-03-27 13:00
I have a love-hate relationship with stock images. On the one hand, I know they don’t look authentic. I used to be very adamant about not using stock iphotos on this site, and you will… Read More
2023-03-24 13:52
Probably not this guy. We have discovered, however, that many of our new clients have no idea who takes care of their websites. This picture seems to capture how they feel about the situatio… Read More
Setting Your Google Ads Budget
2023-03-22 14:00
One of the great advantages for Google Ads is that you can set your own budget and pay only for actual interactions with prospective customers. With traditional print or broadcast advertisin… Read More
2023-03-20 13:44
Tami Dowers, who was the paid search person at a company where I served as the organic search person, once told me that Google Ads is like an auction where whether you get the chair depends… Read More
Tool Tryout Tuesday: Neuroflash
2023-02-21 14:00
We’ve tried out several AI chatbots. They’re all much of a muchness, frankly, although they are certainly better than they were a couple of years ago. We’re going to bring… Read More
2023-02-10 18:06
We’ve written before about AI text generators, specifically from the point of view of content marketing.  Now, however, these AI tools are being discussed as game changers for sea… Read More
2023-02-08 23:07
Does your website need a redesign? A website redesign can do a lot of good things for you, but it can be hard to decide when it’s time to make the leap.  Here are some questions t… Read More
Avoiding Lost Posts
2023-02-01 13:45
A client recently told me that she was concerned about losing her favorite posts. What’s a lost post? For this client, it could be a great post from the past. Particularly excellent bl… Read More
Dumbing Down Your Website?
2023-01-27 14:00
“I know I have to dumb down my website,” a business owner told us. He had built his own website, and it contained some good information. We had some suggestions for ways to make… Read More
Yoast Adds Inclusive Language
2023-01-25 14:00
Yoast SEO, a popular plugin for WordPress websites, is breaking ground with a new feature. The plugin already checked your website’s posts and pages for search engine optimization and… Read More
Website Redesign Process: Mockup
2022-07-29 13:02
Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it has been built. For Haden Interactive, a mock up… Read More
A New Home Services Website
2022-07-22 13:00
We’ve just launched a beautiful new home services website for A Beautiful Day cleaning service, an environmentally responsible and socially conscious company offering cleaning services… Read More
Time On Site
2022-07-19 13:11
One of the metrics you can follow in Google Analytics is the amount of time visitors spend on a page at your website: time on site.  The screenshot below shows that visitors to our lab… Read More
Website Redesign Process: New Ideas
2022-06-13 12:14
Every website needs updating every two or three years. The technology changes, the styles in web design change, and your business probably changes enough in that length of time that you need… Read More
(Harmless) Stalking For Fun And Profit
2022-06-08 12:34
Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds of offers they… Read More
Facebook As A News Source
2022-06-06 12:38
Facebook is still a popular news site — 31% of respondents in a recent Pew Research survey said they regularly get their news from Facebook. 59% of those surveyed in 2020 said they tho… Read More
2022-05-25 13:00
Has your web team told you that you need to update to PhP 8.0? If so, you might have responded with, “What, now?” Let’s explore this announcement a little more closely.&nbs&hell…Read More
Copyright And AI Content
2022-05-20 13:00
We’ve watched the growth of artificial intelligence tools that generate web content with interest. Our focus has been on whether it works or not — is it a good way to save money… Read More
My Google Ads Aren’t Working!
2022-05-16 13:00
You’ve taken the plunge with Google Ads and set up a campaign. But your ads aren’t getting clicks, or they’re getting clicks and they’re not leading to sales. What&rs&hell…Read More
Google Is Sunsetting Universal Analytics
2022-05-04 21:58
Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you? You need to set up GA4 analytics for your website We’ve written about… Read More
Trying Out Bertha AI
2022-04-19 22:32
For Tool Tryout Tuesday, we tried out Bertha.ai, a new content generating plugin for WordPress. We paid for the tool and have been using it for about a month now.  Bertha claims to be a… Read More
A New Ecommerce Website
2022-03-21 13:00
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals.&nbs&hell…Read More
Increasing Ecommerce ROI
2022-03-14 12:50
Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — but you certainly also… Read More
2022-03-03 14:00
Launching a new website can be stressful. It shouldn’t be, actually. By the time you launch your new or redesigned website, you’ve done all the hard work of planning your website… Read More
Meet The Openverse
2022-02-14 14:00
Openverse is a new offering from the people who brought you WordPress. It’s a sharing platform for images and audio right now, though there are signs that they might add other types of… Read More
Rent Or Own: Your Online Presence
2021-12-29 13:28
Do you rent or own your online presence? You own your website — unless it’s a monthly subscription site. You have complete control over how it looks and sounds, you can leave it… Read More
Diminishing Returns For SEO?
2021-12-27 18:14
Clients sometimes ask when Search Engine Optimization will be finished — are there diminishing returns for SEO over time? Is there some point at which you can quit, because you’r… Read More
2021-11-03 14:00
Facebook has been getting some bad press lately. Have you been wondering whether you should advertise with Facebook, in light of the controversy? I was thinking about this as I headed out to… Read More
Time Is Money At Your Website
2021-09-22 13:03
Time is money for several important aspects of your website, even if it is a cliche. Your domain If you have an old domain, you have a big advantage. If you’ve had something — an… Read More
Jetpack CRM
2021-09-08 05:00
Jetpack has a Customer Relationship Management tool that they want to share with you. As entrepreneurs themselves, they say, they like to give back. So this is a gift to you. Go to jetpackcr… Read More
The Word Block Press Pattern Directory
2021-09-03 13:00
WordPress has announced that the Classic Editor plugin will be supported for one more year. The Classic Editor will also continue to be an option within the Block Editor. Still, your web tea… Read More
SEO And Inbound Marketing
2021-08-18 13:00
I was talking with a client earlier. “I see people are coming to your new website,” I said cheerfully. We hadn’t been discussing SEO and inbound marketing, as it happened… Read More
2021-08-11 21:37
The Technology report at classic Google Analytics gives you a lot of information about your visitors — and used to give more.  It tells you the devices your visitors use, as well… Read More
The New GA: Monetization Report
2021-08-09 16:45
The new Google Analytics Monetization report is a completely new report; classic Google Analytics doesn’t show all this information unless you customize your dashboard to show it. Even… Read More
The New GA: Engagement
2021-08-06 13:00
Google Analytics has a new look! Known as G4, the new reporting is quite a bit different from what we’re used to. In the new Google Analytics interface, Engagement has its own set of r… Read More
The New GA: Acquisition
2021-08-04 13:00
The new Google Analytics interface, G4, has a whole new set of Acquisition reports.  Acquisition is all about where your website’s traffic comes from. This report shows how many o… Read More
The New GA: The Realtime Report
2021-08-02 13:00
The new Google Analytics experience starts, as the classic one does, with the Realtime report. This report shows the visitors who are currently on your website.  As you can see from the… Read More
The New Google Analytics Experience
2021-07-30 12:38
Google Analytics has a completely new look! If you haven’t checked out the new Google Analytics experience, you might need a guide to help you along the way.  What’s differe… Read More
Reaching Out To New Demographics
2021-07-09 13:00
As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an older one. M… Read More
2021-06-21 12:54
Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxyl… Read More
2021-06-11 13:00
We’re a WordPress shop, so we’re part of the WordPress economy. You might be, too, if you use a WordPress website for your professional site. So how’s the WordPress economy… Read More
Bad Logos Defined
2021-06-07 13:00
We see a lot of bad logos.  We make logos for people who need them, but often our clients already have logos. Sometimes they’re very fond of them and won’t let us touch them… Read More
Spinning A Yarn About Facebook Ads
2021-06-04 13:00
This really isn’t a yarn; it’s a set of serious observations about Facebook ads that should help you get the most out of your Facebook ad investment. It has to do with yarn, thou… Read More
2021-05-28 13:00
There’s a lot of anxiety around, so let’s not add to it. Florida’s new social media law will have no effect on your professional website, your social media management, or y… Read More
12 Review Sites For Your Business
2021-05-26 12:17
72% of consumers in a recent survey said that they trust online reviews as much as personal recommendations from friends (hint: way more than they trust ads). The vast majority of consumers… Read More
What’s The “About Us” Page For?
2021-05-24 12:54
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. Conversion is cent… Read More
Happy Administrative Professionals Day!
2021-04-21 13:00
Administrative Professionals Day has a history going back to 1942. That history shows how the work of administrative professionals has changed — and how our attitudes have changed, too… Read More
SEO For Medical Practices
2021-03-24 13:00
In order to maintain or grow your medical practice, you need to do some form of marketing. Right now, digital marketing makes the most sense. People looking for a doctor want a convenient lo… Read More
Basic Rules For Sales Pages
2021-03-22 13:47
Sales pages are not the same as other pages on your website. These are the pages that are supposed to sell something, and most websites have them — or should have them. Follow the basi… Read More

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