2022-08-03 13:00
When we build a new website, we keep an eye on it for a couple of weeks. We install Google Analytics and make sure that people are finding the website and using it in the way we expected, no… Read More
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Haden Interactive offers website design and content, SEO strategy and implementation, professional blogging and social media management, and content marketing for businesses and organizations in Northwest Arkansas and beyond.
2022-07-29 13:02
Delivery of the mock up is one of the most exciting moments of a redesign. A mock up is a picture of what the website will look like after it has been built. For Haden Interactive, a mock up… Read More
2022-07-22 13:00
We’ve just launched a beautiful new home services website for A Beautiful Day cleaning service, an environmentally responsible and socially conscious company offering cleaning services… Read More
2022-07-19 13:11
One of the metrics you can follow in Google Analytics is the amount of time visitors spend on a page at your website: time on site.
The screenshot below shows that visitors to our lab… Read More
2022-06-13 12:14
Every website needs updating every two or three years. The technology changes, the styles in web design change, and your business probably changes enough in that length of time that you need… Read More
2022-06-08 12:34
Knowing more about your customers can mean knowing the kind of content they’ll enjoy and find useful, the places you should be to connect with them online, and the kinds of offers they… Read More
2022-06-06 12:38
Facebook is still a popular news site — 31% of respondents in a recent Pew Research survey said they regularly get their news from Facebook.
59% of those surveyed in 2020 said they tho… Read More
2022-05-25 13:00
Has your web team told you that you need to update to PhP 8.0? If so, you might have responded with, “What, now?”
Let’s explore this announcement a little more closely.&nbs&hell…Read More
2022-05-20 13:00
We’ve watched the growth of artificial intelligence tools that generate web content with interest. Our focus has been on whether it works or not — is it a good way to save money… Read More
2022-05-16 13:00
You’ve taken the plunge with Google Ads and set up a campaign. But your ads aren’t getting clicks, or they’re getting clicks and they’re not leading to sales. What&rs&hell…Read More
2022-05-10 22:20
The Americans with Disabilities Act requires that every “place of public accommodation” should be accessible to people with disabilities. All goods and services available to anyo… Read More
2022-05-04 21:58
Google Analytics is shutting down their Universal Analytics and will offer only GA4. What does this mean for you?
You need to set up GA4 analytics for your website
We’ve written about… Read More
2022-04-25 18:40
97% of Americans use Google to find information about goods and services. Only 13% use phone books. Simple arithmetic tells us that most of these die-hard Yellow Pages devotees are also usin… Read More
2022-04-19 22:32
For Tool Tryout Tuesday, we tried out Bertha.ai, a new content generating plugin for WordPress. We paid for the tool and have been using it for about a month now.
Bertha claims to be a… Read More
2022-03-21 13:00
We’ve just launched a new ecommerce website for a long-term client. Ecommerce websites can be different from other website builds. One reason is because they have such clear goals.&nbs&hell…Read More
2022-03-14 12:50
Ecommerce can be a source of market research data, a service to your customers, or a way to encourage consumers to buy your products in brick and mortar stores — but you certainly also… Read More
2022-03-07 13:24
We were recently asked a question that we see all the time at forums and hear in presentations: “How do you get the first traffic to your new website?”
Friends and family
The mos… Read More
2022-03-03 14:00
Launching a new website can be stressful. It shouldn’t be, actually. By the time you launch your new or redesigned website, you’ve done all the hard work of planning your website… Read More
2022-02-14 14:00
Openverse is a new offering from the people who brought you WordPress. It’s a sharing platform for images and audio right now, though there are signs that they might add other types of… Read More
2021-12-29 13:28
Do you rent or own your online presence? You own your website — unless it’s a monthly subscription site. You have complete control over how it looks and sounds, you can leave it… Read More
2021-12-27 18:14
Clients sometimes ask when Search Engine Optimization will be finished — are there diminishing returns for SEO over time? Is there some point at which you can quit, because you’r… Read More
2021-11-19 13:59
In the podcast shared below, WordPress Executive Director Josepha Haden Chomphosy talks about a question she gets all the time:
“What are we going to do about the fact that the term … Read More
2021-11-10 14:00
Healthcare professionals know from grim experience that their patients get a lot of health information — and misinformation — from social media. The situation is further complica… Read More
2021-11-03 14:00
Facebook has been getting some bad press lately. Have you been wondering whether you should advertise with Facebook, in light of the controversy?
I was thinking about this as I headed out to… Read More
2021-10-11 12:31
We often hear complaints from people who feel that Google doesn’t treat them right. We hear passionate rants about how the vastly inferior competition gets better treatment, and sugges… Read More
2021-09-29 13:00
The most important factor for SEO (Search Engine Optimization) is content. The second most important factor is links. Links are a vote of confidence in your website, and you always want link… Read More
2021-09-22 13:03
Time is money for several important aspects of your website, even if it is a cliche.
Your domain
If you have an old domain, you have a big advantage. If you’ve had something — an… Read More
2021-09-08 05:00
Jetpack has a Customer Relationship Management tool that they want to share with you. As entrepreneurs themselves, they say, they like to give back. So this is a gift to you. Go to jetpackcr… Read More
2021-09-06 05:00
The post Happy Labor Day! appeared first on Haden Interactive Read More
2021-09-03 13:00
WordPress has announced that the Classic Editor plugin will be supported for one more year. The Classic Editor will also continue to be an option within the Block Editor. Still, your web tea… Read More
2021-08-18 13:00
I was talking with a client earlier. “I see people are coming to your new website,” I said cheerfully. We hadn’t been discussing SEO and inbound marketing, as it happened… Read More
2021-08-11 21:37
The Technology report at classic Google Analytics gives you a lot of information about your visitors — and used to give more.
It tells you the devices your visitors use, as well… Read More
2021-08-09 16:45
The new Google Analytics Monetization report is a completely new report; classic Google Analytics doesn’t show all this information unless you customize your dashboard to show it. Even… Read More
2021-08-06 13:00
Google Analytics has a new look! Known as G4, the new reporting is quite a bit different from what we’re used to.
In the new Google Analytics interface, Engagement has its own set of r… Read More
2021-08-04 13:00
The new Google Analytics interface, G4, has a whole new set of Acquisition reports.
Acquisition is all about where your website’s traffic comes from. This report shows how many o… Read More
2021-08-02 13:00
The new Google Analytics experience starts, as the classic one does, with the Realtime report. This report shows the visitors who are currently on your website.
As you can see from the… Read More
2021-07-30 12:38
Google Analytics has a completely new look! If you haven’t checked out the new Google Analytics experience, you might need a guide to help you along the way.
What’s differe… Read More
2021-07-09 13:00
As you’re reopening, rebuilding, or rebranding, you might be ready to reach out to a new audience. Maybe you’ve realized you want to work with a younger crowd, or an older one. M… Read More
2021-06-21 12:54
Some years ago I wrote the content for a website that specializes in animal tissue and blood for research. We were working on terms like “mouse albumin,” “tyrosine hydroxyl… Read More
2021-06-16 12:59
One of our clients said that her strategy report is “dog eared and tea stained.” Another said, “There’s an enormous amount of information, and a lot of it might as we… Read More
2021-06-11 13:00
We’re a WordPress shop, so we’re part of the WordPress economy. You might be, too, if you use a WordPress website for your professional site. So how’s the WordPress economy… Read More
2021-06-07 13:00
We see a lot of bad logos.
We make logos for people who need them, but often our clients already have logos. Sometimes they’re very fond of them and won’t let us touch them… Read More
2021-06-04 13:00
This really isn’t a yarn; it’s a set of serious observations about Facebook ads that should help you get the most out of your Facebook ad investment. It has to do with yarn, thou… Read More
2021-05-28 13:00
There’s a lot of anxiety around, so let’s not add to it. Florida’s new social media law will have no effect on your professional website, your social media management, or y… Read More
2021-05-26 12:17
72% of consumers in a recent survey said that they trust online reviews as much as personal recommendations from friends (hint: way more than they trust ads). The vast majority of consumers… Read More
2021-05-24 12:54
The “About Us” page on your website is one of the trickiest to plan. You don’t really want people to land on it first, so SEO isn’t the main issue. Conversion is cent… Read More
2021-04-21 13:00
Administrative Professionals Day has a history going back to 1942. That history shows how the work of administrative professionals has changed — and how our attitudes have changed, too… Read More
2021-03-24 13:00
In order to maintain or grow your medical practice, you need to do some form of marketing. Right now, digital marketing makes the most sense. People looking for a doctor want a convenient lo… Read More
2021-03-22 13:47
Sales pages are not the same as other pages on your website. These are the pages that are supposed to sell something, and most websites have them — or should have them. Follow the basi… Read More
2021-03-12 14:00
It’s a full year since the global COVID-19 pandemic was announced. Most of us have made changes in our lives — or had those changes made for us. For organizations, that has often… Read More
2021-03-08 13:55
We know how it is. You had a blog built into your website because you really expected to write a blog post each day. Maybe you even wrote a post the first day or two, but then things got bus… Read More
2021-03-03 13:28
Back before the pandemic, several of us Hadens set out for Colorado via Kansas, and I whined at this blog about the way the local businesses along our road trip failed to provide mobile-frie… Read More
2021-03-01 13:28
At a WordPress KC meeting, a presenter on SEO answered the question, “If you had only one hour to spend on SEO, what would you do?”
His answer was the same as mine when I was ask… Read More
2021-02-26 14:00
Many users of the internet are ready for a decentralized internet system that will not be under the control of governments or enormous corporations. One group has made a stab at it in a proj… Read More
2021-02-22 14:00
Industry Week wants a special Google — that is, a special search engine — for manufacturers and their industrial partners. Pointing to the supply chain problems that have arisen… Read More
2021-02-16 14:00
When Fotor contacted me to ask for a review of their online photo editor I actually thought they were Foter, a tool I reviewed here years ago, which no longer exists. Not realizing that… Read More
2021-02-15 14:00
The Pew Research Center tells us that 85% of Americans wear masks when they’re out and about, but some people continue to resist. It’s a small effort, the data in favor of it is… Read More
2021-02-12 14:00
WordPress now powers 40% of the websites in the universe. That’s 40,000,000 websites. If you count only those websites with a Content Management System (CMS), it’s 64%.
Why is Wo… Read More
2021-02-10 16:48
Walmart sells ads. You might not have known this; Walmart’s ad sales make up just 1% of its business, compared with Amazon’s 6%, Google’s 71%, or Facebook’s 98%. But… Read More
2021-02-08 14:00
Is your email open rate a good metric for your website’s performance? It might not seem that way at first — and it might not be if your emails are not related to your website. Ho… Read More
2021-02-05 14:00
Measuring engagement at your website can be complicated. People interact with different kinds of content in different ways, and changes in time on page or bounce rate can have different caus… Read More
2021-02-03 14:00
Your conversion rate is the percentage of web visitors who take the action you want them to take.
There are two basic changes that have been proven to improve conversion rates. I’ll te… Read More
2021-02-01 14:00
63% of marketers use web traffic as a key performance indicator for their websites. This makes sense. For one thing, checking web traffic is like taking your temperature: it’s a good i… Read More
2021-01-29 14:00
Page load speed is an important metric for your website these days. There are two main reasons for this:
Google plans to add Core Web Vitals to its ranking algorithm this year, and page load… Read More
2021-01-27 14:00
You may have had your end-of-year reports, your annual meetings, and your planning retreats by now. But how are you determining the value of your online presence? What web metrics will you b… Read More
2021-01-22 13:46
How many visitors does your website need? The short answer might be “More!” but the long answer is something more like, “Enough to meet your business goals.” How much… Read More
2021-01-20 13:52
During the pandemic, a lot of businesses have gone virtual, reaching out to customers outside of their local areas and expanding through ecommerce or virtual services. Some have given up the… Read More
2021-01-15 14:00
When you work with Haden Interactive, you decide to hire us, make a deposit, and then meet with us (physically or virtually) so we can learn all about you and create your website and/or web… Read More
2021-01-11 14:00
Recently I ran into a website I had never seen before on a subject we work with a lot. This website — new to me — had actually been around as long as the website we manage. But t… Read More
2021-01-08 14:16
Choosing your domain name is not like choosing a name for a puppy. You shouldn’t just go with your feelings.
The first website I conducted SEO for was called educationstationteachers.c… Read More
2021-01-01 14:00
Wishing you and yours a happy, healthy, and prosperous New Year!
The post Happy New Year appeared first on Haden Interactive Read More
2020-12-23 17:29
Facebook Stars is a monetization program that has been used primarily in the Facebook livestream gaming community.
Now, Facebook is expanding and promoting the program as a means of bringing… Read More
2020-12-21 14:00
I went to a favorite brand’s website recently to do some holiday shopping, and discovered that they had a new website since I had last visited. It’s a beautiful website, with lot… Read More
2020-12-18 14:00
The Communications Decency Act of 1996 has a provision known as Section 230, which says, “No provider or user of an interactive computer service shall be treated as the publisher or sp… Read More
2020-12-16 13:39
I wrote a “Happy Holidays” message for a client’s newsletter this week. “Feel free to mention Christmas,” he told me, pointing out that his demographic is large… Read More
2020-12-14 14:00
Back in 2016, global color authorities at Pantone chose two colors for their Color of the Year: baby pink and blue.
For 2021, they’ve chosen two colors again: Ultimate Gray and Illumin… Read More
2020-12-11 20:20
Our girl Josepha Haden is the team lead for the latest WordPress update. This is not the first time she has been the team lead, but version 5.6 is the first one where the entire team was com… Read More
2020-12-09 23:44
Regular blogging, whether you use that term or not, is a reliable key to successful content marketing. Create several high-quality articles every week and over time you will show up consiste… Read More
2020-12-04 14:00
Several times each year, Google makes broad updates to its search algorithm. Google made such an update yesterday, and called it the December 2020 Core Update, because it’s a core algo… Read More
2020-12-02 14:00
Marketing is an essential part of any good business plan. Without marketing, most businesses would just be sitting in a dimly lit room, staring at their phones, hoping and praying that someo… Read More
2020-11-23 14:03
One of the decisions you need to make when you launch your new website is this: who should have access to your website? That is, who should be able to get into the admin area and make change… Read More
2020-11-20 14:00
Websites for U.S. Presidential campaigns have been an important part of the election landscape since at least 1996, the first year for which 4President.us has archives. See all the 2020 pres… Read More
2020-11-18 13:38
There are a lot of good reasons to change your website design, but we’ve recently had a couple of queries about changing because the site owner is tired of it.
“I’m tired o… Read More
2020-11-16 13:28
Puerto Rico Report is a news website focusing on the political status of Puerto Rico. Haden Interactive built this site in 2012, and this fall — in spite of having a niche topic, being… Read More
2020-11-11 13:44
We want you to get everything you want from your website. But we have to recognize that some desires related to websites are unreasonable.
Look at this want ad, an actual job posting at a po… Read More
2020-11-10 23:11
Your website can do many things for you. One of those things is file management. Consider situations like these:
You have a remote meeting coming up and want to share documents — witho… Read More
2020-11-09 13:48
Being #1 on Google hasn’t been the most meaningful SEO metric for some time. Different people see different things on the search engines results pages. Being #1 on Google isn’t l… Read More
2020-11-06 13:27
You want to know how your professional or company website is doing in its search engine optimization efforts. Easy! Just type something in at Google and see — right? Not necessar… Read More
2020-11-04 13:15
I had a call from a local business which doesn’t currently have a website. We’re told that 40% of small businesses don’t have websites, and this business owner realized tha… Read More
2020-11-02 13:36
This year, e-commerce may be more important for you than ever before. Shoppers hesitate to shop in person, and may quit physical shopping just when crowds usually bring in the most robust sa… Read More
2020-10-28 12:00
A while back, we went with a client through the process of social cause certification for Facebook. Just this week we tried to boost a post for this client about an upcoming event. The ad wa… Read More
2020-10-26 14:00
The U.S. government has sued Google for antitrust violations, ending the suspense over which Big Tech company they would take action against first.
The Economist suggests that four lenses sh… Read More
2020-10-21 13:00
Chief Marketer has published a 2020 study examining how the pandemic is affecting marketing. Fortunately, they had surveyed Fortune 1000 marketers shortly before the pandemic began. They wer… Read More
2020-10-19 12:33
Here at Haden Interactive, we’re all about web content. The content at your website, your blog, the content of your email blasts, your whitepapers and ebooks, social media, video scrip… Read More
2020-10-13 12:44
See if this sounds familiar: you read, heard, and/or decided that all companies need a blog, so you included a blog when you had your website built. You wrote every day for a couple of weeks… Read More
2020-10-09 13:00
Health, wellness, and medical searches are among the most popular search queries on Google. The majority of patients now look up their symptoms online before they visit their doctor, just as… Read More
2020-10-07 10:52
One of the issues with Big Data — and Google Analytics belongs in that category — is the signal-to-noise issue. It can be very hard, when you have a huge amount of data to look a… Read More
2020-10-05 12:12
It’s easy to filter people out of your Google Analytics — in other words, to choose not to count visits by some computers. Why would you want to, and whom should you filter?
In g… Read More
2020-09-30 12:39
Much of the time, we use analytics or social media metrics to solve problems. We want to increase conversions, stop cart abandonment, improve our rankings, or figure out why the Burbank offi… Read More
2020-09-28 12:39
“So what’s that traffic spike about?”
“Ummm… was that the day we did the radio interview?”
“No, I think that was last month, wasn’t it?&rdquo&hell…Read More
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