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Out of Home Advertising: Why traditional and digital media marketing opportunities are converging - and how to take advantage - with Sam Mallikarjunan

Have you written off traditional media? 

Perhaps you’ve been focusing in on online traffic, not really considering that offline could be just as valuable.

Joining me to discuss that on episode 263 of Digital Marketing Radio is a man who taught Advanced Digital Marketing, Innovation Management, and Strategic Economics at Harvard University.



This post first appeared on Digital Marketing Radio With David Bain | OFFICIAL SITE, please read the originial post: here

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Out of Home Advertising: Why traditional and digital media marketing opportunities are converging - and how to take advantage - with Sam Mallikarjunan

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