Use Customer Success Stories to Bolster your Sales and Marketing Efforts
In many ways, customer success stories are a marketer’s dream form of content. When used effectively, they merge the qualitative power of storytelling with the evidence-based pillar of hard data. They allow you to present real-world use cases and results that shift your product from abstraction to physicality in the minds of the readers.
Infographic by: www.salesforce.com
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