It’s summertime, which means that both the temperatures and our new features are pretty hot: we’re introducing the SERP features changes column, Google Events tracking, we’re expanding the ability to sort by change in other views, and more.

Let’s get right into it – use the sidebar on the right to jump to a particular update.

SERP Features Changes column

You can now easily spot gained and lost SERP Features when comparing two update dates, using the newly added SERP Features column in the Ranking-Keywords view.

Google Events 

Events on Google display a variety of happenings, like concerts, lectures, and festivals, along with specific dates and locations. And the great news is that you can track this type of result that may appear on Google queries in Advanced Web Ranking. To discover which of your keywords trigger Google Events, access the SERP Features filter -> SERP Features group.

Bing Mobile SERP Features Data

After implementing it for desktop queries, the SERP features column is now available for mobile searches on Bing, as well. Find out which types of results each of your keywords triggers on Bing Mobile, discover new opportunities, and track your achievements.

And some more good news on Bing Mobile, you’ll now be able to add the Universal version of this search engine to expand your analysis beyond organic results only.

Sorting by Change

After introducing it to the Ranking-Keywords view, the option to sort by change has been extended to both the Comparison views, as well.

Updated Keywords Comparison Modal

You’ll find it easier to compare your website’s evolution for various keywords simultaneously in the Ranking-Keywords view. Just check the keywords you like, select Compare in chart, and feel free to change the date range, search engines, and websites in the newly redesigned modal.

And that’s pretty much it for July!

Want to be up-to-date with all the new features and improvements that we add? Make sure to follow our Product Updates collection.

And of course, please reach out if you have any feedback on this. We’d love to hear your thoughts!

P.S. Make sure to check out the ‘How-to’ series to find out how to get the most out of AWR.