It’s no news that Social Media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media marketing gets sometimes pushed to the back of the to-do list to make room for other owned channels, with the risk of losing much in terms of nurturing your audience on social and, eventually, turn them into…

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