Takeaways – Change the domain name slightly to pique recipients’ interest. – Send both HTML and text versions of the same Email. – Check in with those who haven’t opened your emails in several months. The Pro: Jon Salk Title: President Company: SalkMarketing.com (asi/201713), Boca Raton, FL While good email open rates tend to hover between 10% and 20%, SalkMarketing.com strives for a high 50% when it’s sending emails to its primary database. It usually hits about 30%, which is excellent in the email…

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