Social media platforms enable individuals to share their knowledge and gain credibility in their selected field and area of specialization.  They allow users to acquire insights and information from experts within an online community.   These platforms not only provide cost-effective communication facilities but also help promote certain things like new courses or services you provide.   Another significant feature of Social Media platforms is that they have made any-time connectivity (ATC) possible, as geographical factors do not restrict most social networking websites. These platforms have emerged as a powerful medium to market businesses of all shapes and sizes to reach prospects

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