While we may be looking forward to some relaxation and quality time with loved ones during the Holiday season, it’s anything but laid back for businesses under pressure to drive sales and keep everything running like a well-oiled machine. Holiday sales often account for a significant part of annual retail revenue — around 19% on average — and even more for certain sectors. e-commerce businesses, in particular, can benefit from this uptick in volume, as it often comes without significantly increasing fixed costs. However, the rush of the holiday season can also mean that essential tasks like SEO may fall

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