Rate this post Shoppers’ trust in brands is diminishing. You only need to look at the most recent data leaks to see why. As a result, people are concerned about the value of their data and are reluctant to hand it over to just anyone. Customers are unwilling to offer up personal information in exchange for better prices, and 53% find it upsetting when companies make recommendations based on their online activity. They keep their information close to their chest, making it more difficult for e-commerce companies to attract customers to opt-in. This is extremely troubling, considering that consumer trust

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