Facebook is the king of social media as millions of people around the world use it. Facebook holds 2.60 billion monthly active users. Over 1 billion people use Instagram every month. Looking at these statistics, both Instagram and Facebook are great marketing platforms.

Here, I have shared 10 effective tips to grow your Business with Facebook and Instagram in 2021.

• Create a business page

To create a strong and robust Facebook presence, you need to create a Facebook business page. Your personal Facebook profile will not work. Facebook page is for brands and businesses to promote their products. Instead of making friends, people follow and like business pages to get regular updates.

After creating a Facebook Page you need to link it to your Instagram Business Page and set up an Instagram Shop. Fill up your business details properly while creating a page on Facebook and bio on Instagram. When you are done with the setup, you are good on your way to start posting on Facebook and Instagram. 

• Create clear and lovable content

Be steady in your content to be posted on Facebook and Instagram. Recognize what your customers like about your business and posts accordingly. Create your feed based on what customers love. Inspect what your competitors do and change your feed to be ahead of the game.

If you are already popular, examine the trend and move ahead. Remember – engagement is the king. The customers must be engaged with your Facebook posts and Instagram posts that will help to grow your business. Get your content popular with images, quotes, and promotions.

• Post images that attract attention

Posting attractive images helps to gain active audience engagement. People find images more attractive and eye capturing compared to words. No one likes to read lengthy content if there is a picture that describes it all.

Posts that include images, produce 650% higher engagement than text-only posts. Thus, uploading appealing images to your Facebook and Instagram posts helps to gain customer attention. There are a number of apps available that offer creating images easily and for free. The designs with these tools look completely professional. You do not need to hire expert designers.

• Use a strong call to action

Many companies have started posting on Instagram and Facebook actively. But the most important thing they miss out on is the strong call to action to let people know where they have to go.

You can add a link in your bio to direct people to your store homepage. You can post images of your products on Facebook and Instagram and add a link to the product page in the comment section. Direct the customers where to go and what’s the next step in order to carry out the buying process. However it’s not always to force people to buy, that creates a bad impression of your business.

• SFS (Share for Share)

SFS (Share for share) is a great tactic to gain more followers and create brand awareness. Look for the brands of your industry and start tagging them on your posts. You may also share their posts to your account. Seeing your love for them, they will also do the same. This will help you to acquire more audience and gain reach.

Creating a chain of networks to cross-promote each other’s work will help all the brands to create brand awareness, exposure and build authority. Others sharing your account is huge. It will grow your business fast.

• Post all the time

Creating a Facebook Page or Instagram Business account is not enough. You need to be active on the platform to let customers know about you and reach a larger set of audiences. Post regularly on Facebook and Instagram.

To not skip out on posting, you can use social media handling tools that help you schedule your posts. You can schedule all the posts together to save your time. Check out the insights and change your content accordingly. If you are unaware of which posts get more reach, you can use insights to know about your page reach and impressions. You can even create a poll asking what customers want you to post.

• Use all the features

Facebook and Instagram roll out new features regularly. With Facebook, you can go live, create videos, or post stories. Your customers can tune in with you when you are live. You can also save the live video for the ones that couldn’t tune in. 

Instagram provides options like creating reels video, attractive stories, boomerangs, polls, question answers, quiz, countdown, and much more. You can post a countdown of your new coming product. Embrace all the features of Facebook and Instagram to get more reach. Stay tuned to the trend to get brand recognition.

• Utilize hashtags

Instagram hashtags are very powerful to create brand visibility. Hashtags allow your posts to be displayed in search results and attract new customers. People who do not follow you can reach you with the help of hashtags.

Carry out some popular hashtag research from your niche and preserve it in notes for later use. Doing this you do not need to search for hashtags every time you post. You can just copy and paste. Make sure you update the hashtags after some time to remove less popular ones and add the new ones. Use only relevant hashtags and do not overuse them. 

• Engage with audience

Posts and pages that create engagement are favored by the platform. Engagement is the key to grow your business. The posts that create a conversation are beneficial to engage the audience.

Interact with customers on Facebook and Instagram by replying to comments and reviews of customers. Create polls and question answers to know about customers’ concerns. Respond to DMs and comments of customers to engage with your audience. Engaging with customers makes them check out your page, like your posts, and even become your follower.

• Track your analytics

All the above tips won’t work if you are not crunching upon the numbers. Insights help you to know how and when the viewers are interacting with your posts. You can check out insights for every post, which posts got more liked, how people got there and how they reacted. Share your posts at different timings so that you can know what time gets the more reach.

You can use these insights to change your post format accordingly and engage more audiences. Facebook and Instagram both provide the insights feature to help store owners move ahead on a right track. You may also compare your analytics numbers with previous months to how you are going.

Wrap-up:

Social media is effective but it takes time to grow your followers. Remember, fake followers may seem good to your profile but they actually don’t add to the business growth and revenue. Gaining honest followers may be time-consuming but they last forever.

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