Are you involved in selling a service or a product online and not happy with yor current sales figures?  If that is the case, a newly designed Search engine marketing Campaign is the way to go.

What are you selling?

When it comes to designing a new Search Engine Marketing campaign, it is quite important that you know fully well what your objective is. Most of the time, you would say, to get new leads without spending too much money. There is nothing wrong in it, everybody thinks on the same line.

It is always a good idea to

• Run a test of whether a particular marketing campaign is going to be a profitable long term strategy or not.
• If you are in expansion mode and generating new leads is your main agenda, you need to take into consideration the cost per lead.
• Decent lead flow is always a big factor but if the quality of leads is not up to the mark, your sales figure are not going to improve much. When leads are bad, your sales professionals are not going to give there 100 percent as they are not hopeful of getting a positive result.
• You need to minimize the conversion cost per lead.

Paid search vs search engine optimization

Once you have a proper understanding of your specific objectives, you need to decide which search engine marketing is tailor made for you: SEO or Paid Search marketing.

Rather than running the whole campaign on your own, it is recommended that you take the services of a firm that deals with such campaigns.

When you use SEO and paid search in combination, there is a strong possibility that you can get a 3+2=6 effect. If you have no issues in terms of budget, implementing both can turn out to be a good decision for your Ecommerce business.

Always keep in mind that paid search is always going to cost you more. Apart from money and time spent on the front of management, you also need to pay for advertisements (although it is worthwhile pointing out that you are only going to pay for clicks, which is quite different from giving advertisement on print and electronic media).

SEO requires much longer time frame. While this is not correct for all scenarios and certain kinds such as local SEO can quite a number of times produce fast results, you can on and off the paid search in matter of minutes. Overhauling or setting up accounts does require time, especially when conducted in a proper manner.

There is no doubt about the fact that paid search offers you a much bigger control over the whole routine, with things such as funnels and landing pages in addition to the tight geo-targeting. What’s more, it can also offer a tremendous method to come up with best-converting keywords with regard to SEO targeting.

Rather than ignoring one aspect, make sure that you try out both paid search and organic marketing. Results are going to differ from one individual to another. Select one which suits you the best.

Features of ecommerce PPC services

When it comes to advertising your ecommerce business on top search engines, Pay-per-click campaign or PPC  is one of the best methods.

Managing the PPC campaign is not easy and therefore you need to be professional in your approach. You need to be ahead of your competitors in every sense. Your emphasis needs to be on a targeted sale.

Some of the important features of ecommerce PPC services are mentioned below:

Google analytics setup: This will give you an overview of the performance of your ecommerce stores.

Campaign tracking link implementation: You will get to know about the clicks and sales that are coming out of your pay per click campaign.

Google Adwords conversion tracking setup: You will be able to track conversions of various keywords. It needs to be comprehensive, so that you can implement strategies in a much better manner.

Targeted keyword analysis & research: You need to conduct a detailed analysis in order to get an idea of keywords that are offering your ecommerce website top quality traffic.

Campaign optimization & development: It is of utmost importance that the overall structure of your campaign is logically organized. Furthermore, the settings are adjusted in a manner so that you get the best out of the campaign.

Advertisement development & copywriting: You will require a compelling and engaging advertisement copy to attract right kind of traffic for your ecommerce website.

Unlimited keywords: If possible, it is recommended that you do not impose any sort of restrictions on the usage of keywords. It will make your campaign much better.

Monitoring of campaign & bid management: When it comes to optimizing your budget, you need to monitor your campaign carefully and if there is something wrong, make the modifications immediately.

Ongoing reporting: With the help of some good Google Analytics features, you should keep a keen eye on what’s working in the favor of your campaign and where you need improvement.

Know the value per click

Talking about value per click metric, it can be evaluated when you are aware of the complete revenue generated through a search campaign, your realistic goals and the clicks that are generated during this time frame.

The best part about this strategy is that it would be a good starting point for you in terms of bidding. With enough data in hand, you can make a much better decision.

Bidding for specific position targets

If the available impression inventory is much more than your budget, you need to minimize the position of advertisement. This in turn will reduce the cost per click.

However, for the success of this strategy, you will require regular testing and monitoring. In addition, you need to have a proper understanding of the quality score. This score is dependent on your click thru rate. If your positions is way below the ladder, you will find that your click thru rate is also going to dip.

For new keywords, be aggressive in the bidding. This will ensure that your quality score is good.  By generating more traffic and reducing your cost per click, your campaign is going to be  a success in terms of sales generation and revenue.

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