In an industry as competitive as the legal field, staying ahead of the curve is not just an advantage – it’s a necessity. Digital marketing is constantly evolving, and the changes make it easy to feel overwhelmed, especially when running a busy law practice! Plus, law school doesn’t exactly teach you the best marketing strategies to adopt.

That’s why we are thrilled to present our next Justia Webinar, Ppc Advertising in the Legal Industry: Challenges and Opportunities, to help you dive into the world of PPC advertising for lawyers and law firms!

What to Expect in This Justia Webinar

Join Justia Amplify team members Samantha Larrus and Jessica Risso as they unpack the challenges faced by law firms taking advantage of Google Ads for marketing their practice, including ethical considerations and Google policies impacting lawyers.

After guiding you through best practices for facing these hurdles, the presentation will delve into the key pitfalls you should avoid when running PPC advertising campaigns, such as wasted ad spend, and explore best practices for crafting compelling copy, choosing the right keywords for reaching your ideal clients, and targeting your audience effectively.

Before closing, attendees will learn about new horizons for PPC advertising, such as leveraging AI tools to transform your PPC campaigns!

Presentation Details

Presentation day is coming soon! PPC Advertising in the Legal Industry: Challenges and Opportunities begins promptly at 3:00 p.m. ET/12:00 p.m. PT on Thursday, August 24, 2023. The live broadcast is free for all Justia Connect members. Simply claim your free profile in the Justia Lawyer Directory to activate your membership! If you are unable to attend the live presentation, a recording will be available for all Justia Connect Pro members shortly after the live broadcast.

How Do I Register?

Justia Connect members can register for this exciting event directly from their Justia Connect dashboard, the Justia Webinars Center, or the individual webinar information page.

Remember, if you have a claimed profile in the Justia Lawyer Directory, your membership is already active, and you can register today. Lawyers who still need to activate their Justia Connect membership by claiming their Justia Profile can get started here.

After you’ve registered, your confirmation email and personal Zoom access link will be delivered directly to your email inbox. On presentation day, you can also join the webinar from the Justia Connect dashboard when presentation time rolls around.

Final Thoughts

Don’t miss out on a golden opportunity to transform your law firm’s PPC advertising strategy! Mark your calendars, set your reminders, and RSVP for PPC Advertising in the Legal Industry: Challenges and Opportunities! Your practice deserves to thrive in the digital age, and we are here to help equip you with tools to achieve your goals.

Still have questions? We invite you to explore our Justia Webinar Center for full event details and information on other upcoming presentations.