The annual Super Bowl is not just the biggest night of the year in American sports. It is also the biggest night in advertising. Each year, millions of viewers tune in to watch the big game and check out the commercials too!

Big brands often work the legal industry into their spots and some law firms even run ads. Now that a few days have passed since the big game, we are looking back at some of the most memorable Law Firm commercials to grace viewers’ screens this year.

Super Bowl Law Firm Ads

These law firms also took advantage of the opportunity to showcase their expertise, build brand recognition, and reach potential clients during this week’s big game.

Bottaro Injury Lawyers

Seven is a key number both for the teams on the football field and potential clients looking to contact the Bottaro Law Firm in Rhode Island. The law firm cleverly worked this number into its 2023 Super Bowl ad.

Maloney-Lyons, LLC

This year, Alabama and Mississippi law firm Maloney-Lyons ran a Super Bowl commercial paying homage to the popular classic Ferris Bueller’s Day Off. The firm even released an extended version after the game and last year released another film-inspired ad: Back to the Lawyer.

Glasheen, Valles & Inderman Injury Lawyers

The Texas law firm of Glasheen, Valles & Inderman took the opportunity to use Super Bowl advertising time to showcase its satisfied clients and positive results in its commercial.

Nicolet Law

In a fun, rap-inspired commercial, the Nicolet Law Firm advertised its award-winning Wisconsin and Minnesota injury attorney practice. Last year, the firm also focused on music in its advertisement with a rock-based ad that had “absolutely nothing” to do with the law

Bonus: For the Breaking Bad Fans

PopCorners

Breaking Bad may not be about real lawyers, but Saul Goodman plays a vital role in the series and spin-off Better Call Saul. If you are a fan of the series, you may enjoy this commercial from PopCorners.

Final Thoughts: Why Do You Care?

Whether lighthearted or serious, these commercials serve an important purpose for the law firms behind them. These lawyers build brand recognition with potential clients by creating memorable and engaging ads. Of course, not all commercials are created equal, but a well-crafted, memorable Super Bowl ad can help further establish a law firm as a leader in its community.

If you want to get started on video advertising for your law firm but don’t have the marketing budget for professional Super Bowl ads, we suggest considering other video marketing channels like YouTube, Instagram Reels, and TikTok.