Transferwise hosted us for our last event of 2017. We had some fantastic talks, along with pizza, beer and great venue.

Thank you for our speakers, Fabrizio, Chloe and Carmen.

Fabrizio shared his experience on how they work with their in house engineers to build products and CMS to scale organic Search. Fabrizio heads up the SEO Team at Transferwise. I was impressed by the autonomous and independence of SEO which operates with flat structure and is empowered to make all the decisions in full autonomy to drive organic user acquisition. It seems that their SEO specialists are able to work with the developers, designers and copywriters so they can build their products in an organised yet timely manner. Having autonomy means the SEO team has helped contribute to TransferWise’s fast growth and expansion.

Chloe Bodard is the Senior Search manager at Ricemedia, a Search and Social Digital Marketing Agency. Working agency side for several years, and with clients from all sectors and sizes, Chloe specialised in all things SEO, helping clients build SEO friendly sites, migrate website effectively and increase their search visibility and ROIs from digital marketing campaigns.

Chloe talked about “How to successfully undertake a site migration and increase search visibility”.

From the initial full site audit to new site suggestions and migration technical guidelines to staging site crawls, error fixes and post go live technical checks, Chloe will be covering all essential parts of site migrations, providing you with practical advice, checklists and recommendations to ensure migrations are synonymous with increased visibility.

We also have Maria Camanes Fores (https://twitter.com/mariacamanes), Technical SEO Consultant at Builtvisible. (https://builtvisible.com/)

With a background of writing and Journalism, Maria is passionate about optimising websites from a technical point of view and is always improving her coding skills through programming language courses.

Maria will speak about: HTTPS Migration SEO Checklist & Most Common Mistakes:

Migrating to a more secure web can have multiple benefits, but if not done correctly it can put your organic search traffic at risk. So many things can go wrong when switching a site from HTTP to HTTPS and underestimating the challenge can lead to a disaster, but with the right planning, those risks can be mitigated and almost entirely eliminated.

Don’t miss out on the last Search London meetup for the year.

Built Visible have been supporters of Search London since its early days.  It

If you have not received the presentations, please let me know.

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