I was invited to speak at the recent SMX Advancedby mister Matt Van Wagner in the “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session for which I presented on the Paid Search side of marketing. My presentation is titled “The 4 Hour Paid Search Analysis and Optimization Guide “. It’s a look at pay per click optimization efforts that can be done in less that 4 hours that will provide lasting results.

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