Welcome to our weekly roundup of the top 10 digital Marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.

Content Marketing

4 Stages of Creating a Content-Driven Marketing Engine

Are you tired of aimlessly creating content for your business without seeing any real results? Then check out Henry Jones’ post on the 4 Stages of Creating a Content-Driven Marketing Engine. Jones breaks down the process into four easy-to-follow stages: laying the foundation for your content strategy, measuring your success, and constantly adjusting. By following these stages, you’ll be able to create a powerful marketing engine that attracts and retains customers through valuable and consistent content.

10 Top AI Content Marketing Tools: Use These To Get Free Traffic Without Paying Google or Facebook a Cent

The world of content marketing is constantly evolving, and it’s important to stay ahead of the game. One way to do this is by utilizing AI tools to help you create top-notch content without spending a fortune on advertising. Jeff Bullas recently shared the top 10 AI content marketing tools that are taking the industry by storm. The best part? These tools are completely free, meaning you won’t have to pay Google or Facebook a cent to drive traffic to your website.

SEO 

11 Best Tools for SEO Content Writing: Keyword Research and Writing Help

Creating high-quality content is an integral part of any SEO strategy. However, developing fresh ideas that resonate with your target audience can be challenging without the proper tools. Ashley Simpson recently shared her top picks for the 11 best tools for SEO content writing, including keyword research and writing assistance. With her recommendations, you’ll have the best resources to craft compelling content that targets your audience and ranks higher in search engine results.

10 Timeless SEO Copywriting Tips to Rank Higher (+ Examples)

SEO copywriting is a must if you’re looking to boost your website’s visibility and attract more traffic. But what exactly is SEO copywriting? Simply put, it’s the art of crafting content that engages readers and is optimized for search engines. In other words, writing copy ranks high in search engine results pages (SERPs) and drives organic traffic to your site. Kris Freeman’s post on 10 Timeless SEO Copywriting Tips offers valuable insight into this powerful technique.

Video SEO: 7 Ways Video Can Improve Your Ranking on SERP

In today’s digital age, every company wants to appear on the first page of Google’s search results. Getting a higher rank on the SERP is crucial to attracting more traffic to your website. Even with a well-designed website and thoughtful content, earning a top spot isn’t always easy. That’s where video content comes in! Video SEO involves optimizing your video content, including titles, descriptions, and tags, to rank higher on search engines. To help you get started, check Emma Rose’s “7 Ways Video Can Improve Your Ranking on SERP” post.

Social Media 

7 Reasons Why Social Media Is an Important Part of Inbound Marketing

Social media has become increasingly important in today’s world, especially when it comes to inbound marketing. It can be difficult to stand out amongst all the noise and competition online, but social media can help you get your message in front of the right people at the right time. In a blog post by Rock Content, seven reasons are given as to why social media is crucial to inbound marketing success.

5 Expert eCommerce Social Media Marketing Strategies

In today’s world of digital marketing, social media is a game-changer for eCommerce businesses. With so many platforms and strategies, figuring out the right approach can be overwhelming. That’s where Skylar Lee’s post on five expert eCommerce social media marketing strategies comes in handy. From creating engaging content to building relationships with influencers, these tips are designed to help businesses increase visibility, drive traffic, and ultimately boost sales.

Email Marketing 

10 Essential Email Marketing KPIs to be Tracking

Email marketing is an important component of any company’s digital strategy. However, sending thousands of emails without tracking their success is a serious mistake. By analyzing email marketing key performance indicators (KPIs), companies can gain valuable insights into their email campaigns’ performance and identify areas for improvement. Inka and Lizzie’s post highlights ten essential email marketing KPIs organizations should track.

The Effect of Email Marketing on Customer Lifetime Value 

In today’s world, email marketing has become an integral part of any business’s marketing strategy. Email marketing has proven highly effective in reaching customers and keeping them engaged with the company. However, the question remains, what is the impact of email marketing on customer lifetime value? According to Miriam Reid’s post, email marketing can significantly increase lifetime value by keeping customers engaged and informed about the latest products, promotions, and services.

Link Building 

Top 10 Link-Building Trends You Need to Know

Link-building is necessary for any website to appear higher on search engine results and drive traffic. Ana Maria De La Cruz has compiled a list of the top 10 link-building trends that every website owner or marketer should know about. From leveraging influencer marketing to creating engaging visual content that gets shared, these trends are crucial to standing out in the crowded digital landscape. Keeping up with the latest trends can mean the difference between staying relevant or getting left behind. So, check out the post and implement these tactics to improve your website’s link profile today.

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