Many SEO specialists don’t know how to explain what they do for a living. Most of the SEO specialists debate on how to answer that question. Should I say am an Internet marketer or simply an SEO? A person who spends most of his/her time glued to a seat to offer online services. When you give such wired answers, you will leave people staring at you like a statue. I'm a guy who organizes the websites on how they appear on Search Engine result page… Nope.
Even those in this industry find it difficult to explain to someone in a different industry what they do for a living. Search Engine Optimization is a technique that helps in ranking the websites in a search engine result like Yahoo, Bing, and Google. An SEO specialist is thus a person who analyzes and researches on the best trends and practices to help in developing and implementing strategies that improve search results. Therefore, this article will focus on some of the work that an SEO specialist in Birmingham does.
SEO specialists are gurus in consultation. This is one of the main jobs of SEO specialists as they liaise directly with clients in implementing the websites campaigns. It may take fewer months of a new website to start receiving a ranking. The work that consultant does may vary from organization to organization but among the major services include:
- Keyword Research
- Reviewing Existing Content on Your Website
- SEO Web design
- SEO Audits
- Link Building
- Content Writing
SEO Web Design
Web design is simply the process of planning, conceptualizing and building a collection of electronic files that determine colors, layout, text styles, graphics and interactive features that deliver pages to your site visitors.
SEO web design is one of the common services offered by an seo specialist birmingham. The specialist will create a website that has an attractive feel and looks but also one that generates traffic to your website and delivers a high rate of conversion. With other specialists, they will allow you to give brief and offer design vision that will allow you work with the design team.
SEO Audit
An SEO audit is a process of evaluating the search engine friendliness of a website in different areas. In simple terms, SEO audit is a quick, easy and healthy check of your website. Unlike traditional audits, SEO audit mainly focuses on performing marketing purposes. An audit conducted by an SEO Birmingham specialist seeks to identify issues and opportunities in the technical infrastructure of your website, the off page essentials, on page elements so as to optimize the search engine visibility, conversion, and usability. This helps in determining any online marketing activities and empty any obstacles and potential problems.
Keyword Research
Keyword research is wide and is one of the major services offered by an SEO specialist in Birmingham. There are many methods that can be used in creating shortlist keywords of your site. They include suggestions provided by clients, suppliers, surveying customers, Google analytics, using keywords research tools, competitor analysis and analyzing social media accounts. The method used will vary with different SEO specialist.
Choosing an SEO specialist in Birmingham can be tedious. This makes the experience boring rights from the word go. Thus, it is important to know that there are better benefits associated with hiring an SEO specialist.
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