The old SEO tricks have long since fallen to dust. These days, Google’s SERP Algorithm has restricted its rules on content quality, and anchor text and other such details are essential now.

Besides, Penguin (also known as the “webspam algorithm”) has undergone many improvements in recent years. The anchor language in your backlinks and internal links is also getting more significant daily. 

In too much “noise,” the algorithm will be thrown off, and if it’s too little, you will cause the algorithm to malfunction. So, you have to maintain a delicate balance.

Visit: Google Penguin

Trust And Connections

When Googlers say trust matters, it’s apparent that they’re talking about their algorithms system. Their primary concern is trusting or not trusting something.

It’s not about not counting links to Spam Sites; it’s about not trusting the anchor text signal, which is important for Google”s protection from spam sites.

The SEO world speaks about “building trust.” Building trust is all about not developing spam.

See also: Google Algorithm Updates – History And They Still Matter Today!

How Does Google Decide A Spam Content? 

Google doesn’t penalize each website for providing protection from spam sites. Nor even all the websites subjected to manual action. They punish only spam conducts. To find out the spam is the task of Google’s Spam Brain. It’s an AI platform that analyses web pages and various points. Their job began with crawl time.

The Functions Of A Spam Brain Platform

Get the parts of a spam brain platform from the points below:

• Indexing Gatekeeper 

Spam Brain prevents sites from the beginning, including content discovered via search and sitemaps.

• Finds Indexed Spam

Spam Brain also detects indexed spam while deciding their ranking, which is another way through which Google provides protection from spam sites.

Yet, many researches and study papers have been published in the last ten years. Since then, nothing much has been published by search engines and university scholars.

Those patents and research papers may make their way into Google’s algorithm separately, such as for training and AI.

Visit: Google SpamBrain

Reduced Link Graph

The same patent also describes a reduced link graph. A link graph on the internet is a link-based map that deletes low-quality links and related sites. 

The remaining is called a reduced link graph.

However, you can mention reduced link graphs in more than one patent. Reduced link graphs are also applicable outside of Google.

Visit: Reduced Link Graph – A Way to Rank Links

FAQs

Conclusion

There’s a belief that “trust” will help a site to get indexed, and it helps in achieving a higher rank.  

But no “trust” metric exists to analyze the content, which often perplexes people in the search world.

Then what’s a measurement of trust for the system? Or how can the algorithm measure the content to give it a proper index?

Googlers answer these questions thoroughly by effectively helping in protection from spam sites. There are patents and research papers that might have given insight.

See also: Google released the Annual Search Spam Report

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