What is Digital Marketing for a Business?

In simple words, Digital Marketing is the Strategy of Brand Awareness and Lead Generation using the Internet. Digital Marketing is a marketing strategy that uses the various available mediums to get connected with potential prospects who are looking for our products or services.

Due to the evolution of the world into digital, there is a change in Prospect buying journey and businesses have to make sure their Brand visibility where the prospect spends their valuable time in their buying journey. Digital Marketing Strategy plays a vital role in the overall prospect journey of the Awareness, Consideration, and Decision Making process by using different mediums (SEM, SMM, Google Ads). It can help to target specific audiences who are our potential prospects, unlike traditional marketing which targets the Audience broadly and is difficult to measure.

Why is Digital Marketing More effective than Traditional Marketing?

We can use Digital Marketing for Lead Generation by targeting the audience to Attract, Engage & Delight which will increase the Conversation rate. One good thing about Digital Marketing is before lead generation it will educate the prospects on their requirements which will help the sales team. Below are some major benefits of Digital Marketing over Traditional Marketing. In the below diagram you can see that in Traditional Marketing conversion rate is very low and it’s not effective in delighting the existing clients for the referral leads whereas in Digital Marketing we do regular communication with existing clients so that they become promoters for our brand.

The Traditional Marketing strategy will be Signage, Billboards, Flyers & Brochures, print ads, etc., which are broad and cannot be measured easily. We cannot target a specific audience through traditional marketing. Traditional marketing is not effective & measurable due to changes in the prospect buying journey and the conversion rate will be very low. 

Online Marketing Strategies to generate leads for Overseas Consultancy:

• Google Search
• Google Paid Ads
• Facebook Organic
• Facebook Paid Ads
• Youtube Marketing
• Email Marketing
• Quora Marketing

Google Search: There are 3.5 billion searches per day in the Google search engine alone. Overseas Consultancy can use this great platform to educate the prospects in their different buying stages by creating an Online Marketing Strategy. We can share some valuable content that will help them in achieving their immigration goals. This will create a bond between prospect & consultancy which will generate a Free quality lead for Business. The content can be a Blog post, Downloadable pdf, Audio, Video, infographics, etc.,

Google Paid Ads: The most commonly used Google Ads by marketers are Google Search Ads because prospects are directly searching for their requirements which gives a high possibility of conversion. This provides a great opportunity for Overseas Consultancy to lead generation very quickly. 

With the help of different Google Ads campaigns (Display, Video, App promotion & Discover)  Overseas Consultancy can reach their target audiences in various platforms by following their footprints where they spend most of their time online and promote services to achieve their Immigration goals. Overseas Consultancy can also use the remarketing campaign in which you can promote Services only to those prospects who visited the website but didn’t get converted. Since they are already aware of our brand the conversion rate will be high for quality lead generation.

Facebook Organic: A person spends 19.5 hours each month on Facebook which provides Overseas Consultancy a great platform for personal branding and in promoting the services. Since Immigration rules are not standard and change frequently, Overseas Consultancy can take this as an opportunity to update the news of Immigration on Facebook which will generate free leads for the Business. We have to create a powerful strategy that will provide value to the prospects in achieving their Immigration goals by selecting our Consultant.

Facebook Paid Ads: Facebook Paid Ads helps us to reach existing and new prospects who are interested in our services. Facebook provides a depth Audience Targeting option which is a treasure for any Business. It provides various Ad Campaigns like Awareness, Reach, Traffic, Engagement, App Instals, Lead Generation, etc., to achieve our business goals. Selecting the right Audience and Ad Campaign is the key factor for maximum conversions. ITinfo digital having a successful proven record and expertise to boost your business to the next level by getting maximum conversions.

Youtube Marketing: Youtube is the second largest search engine after Google. As per research, a user spends 11 hrs per week on Youtube. Overseas Consultancy can promote informational content to educate the prospects to take the necessary actions towards their Immigration goals. Since it’s a platform of video we can deliver our message more effectively and generate free quality leads for the business.

Overseas Consultancy can use this Platform to show the successful Testimonials of clients as Social proof, which is crucial for any business. Having good Youtube subscribers and more engagement is the social proof for any business on Youtube. We can also use this Platform to answer the Prospect questions which will provide value for them for their Immigration goals. ITinfo Digital will help you make the Youtube Strategy to promote the services and quality lead generation.

Email Marketing: Email Marketing helps in targeting the audiences at different stages of the Prospect buying journey. We can send the valuable information to the prospects which will educate them to take the necessary action in achieving their immigration goals. Email Marketing is one of the best ways to educate prospects towards their Immigration goals and they can easily turn into a quality lead.

Quora Marketing: Quora is a knowledge-sharing platform that has huge marketing potential. Overseas Consultancy can use this platform to answer the queries raised by potential prospects to help them with their immigration goals. We can make an Online Marketing Strategy for Quora to get direct leads, Brand Awareness & Building relationships with prospects. Quora also provides us various Ads Campaigns like Conversions, App Install & Traffic.

Why Overseas Consultancy should consider Digital Marketing for lead generation over?

In today’s digital world there is a change in customer buying behavior and only Digital Marketing can capture those Audiences effectively and generate leads for Overseas Consultancy. If you are not using Digital Marketing to generate leads for your business it means you are missing a lot of potential prospects. With the power of Digital Marketing, you can target specific audiences as per their requirement (Students, Professionals, Entrepreneurs, Business Owners, Travellers)

Businesses can only run if they are getting new quality leads which can be converted into some value through a good sales team. With the help of Digital Marketing, we can generate quality and relevant leads as per the requirement which will boost the business to the next level. 

How ITinfo Digital can help Overseas Consultancy in achieving their business goals?

• ITinfo Digital is a full-time Digital Marketing Agency that helps the business to grow fastly. We deliver the below services :
• We will conduct a Website Audit to know the overall performance of a Website and provide necessary suggestions,
• We have to do a gap analysis to know the current Conversion funnel and provide necessary suggestions to fill those gaps.
• We will be designing the complete Website if necessary or provide suggestions if any minor changes are required.
• We will manage the overall SEO Strategy by Creating, Optimizing & Measuring the result to boost your ranking in Search Engines.
• We will manage Overall Paid Ads Campaigns across different channels like Google, Facebook, Youtube, Linkedin & Instagram.
• We will help you in the optimization of Local SEO which will help in 2x of your Local Leads.

Conclusion:

The great benefit of Digital Marketing is it will help in educating the prospects before they turn into quality leads who will have the higher intention for conversion. By Using Digital Marketing we can get connected with the clients after the service providing valuable information for their overseas journey which will make them be the promoters for our brand. 

In today’s world, a business can only survive if they are making good profits which should be consistent. If Overseas Consultancy wants to get a good ROI it can be achieved only through Digital Marketing by making effective online strategies. Overseas Consultancy has to make Digital Marketing a primary channel to achieve the business goals efficiently and consistently.

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