Content creation and Management can often become cumbersome and have inefficiencies and miscommunications. This is particularly true for teams relying on traditional spreadsheets or basic task managers for content planning. Specifically, content teams have the following challenges:

• Time-Consuming Approvals: Getting content approved can be a lengthy, frustrating process, consuming significant work hours.
• Disjointed Communication: Teams often struggle with miscommunications and scattered feedback when using emails and basic tools for content planning.
• Limited Scalability: Managing current brands efficiently and scaling operations becomes challenging with traditional content management methods.

Organizations facing challenges in content planning, collaboration, and approval span a diverse range. Multi-location businesses must balance the need for a consistent brand message with the nuances of local market preferences, a task that requires meticulous planning and execution. Similarly, enterprises managing multiple brands encounter the complex task of maintaining distinct brand voices and strategies, necessitating a coordinated approach to content across various brand identities.

Marketing agencies, too, face their own set of challenges. They need to manage content approval processes efficiently and collaborate effectively with a range of stakeholders, often under tight deadlines, all while impressing a diverse clientele and juggling multiple projects to maintain business growth and client satisfaction.

Planable for Content Marketing Workflow Management

Planable is a solution to streamline content management and collaboration for brands and agencies.

Planable offers a visually intuitive, clean, and user-friendly content creation and management platform. It’s tailored to enhance collaboration among team members and streamline the approval process. Features include:

• Content Creation: Create posts that closely resemble their live versions, ensuring what you see is what you get.
• Efficient Planning: Consolidate blogs, newsletters, emails, and social media posts in one platform.
• Multiple Views: Choose from feed, calendar, grid, and list views for content organization.
• Collaboration: Facilitate easy and contextual feedback with an intuitive commenting system.
• Quick Approvals: Expedite the approval process with real-time updates and easy-to-use features.
• Analytics: Upcoming analytics feature to measure content performance effectively.
• Universal Content Management: Handle various content formats efficiently in one place.

Planable presents an all-in-one solution for content management, seamlessly integrating the creation, review, approval, and publication processes into one cohesive platform. This robust tool simplifies the journey from the initial spark of an idea to the final act of publishing. It allows teams to craft and visualize content, ensuring it aligns perfectly with their vision and brand voice.

Finally, Planable’s ability to directly publish content to various platforms eliminates the need for multiple tools, ensuring a smooth transition from approved content to live posts. This comprehensive approach saves time and enhances the content’s quality and consistency, making Planable an invaluable asset for any content-driven team or organization.

Planable For Social Media Content Management

Planable steps in as a comprehensive tool that aligns with and enhances the Social Media management process. Its features create a seamless workflow for marketing teams, helping them efficiently create, plan, approve, and analyze social media content. The platform’s planning features also allow for the scheduling of posts, ensuring consistent and timely content delivery.

Analytics in Planable also offers a deep dive into social media content performance. It provides valuable insights into engagement metrics, audience behavior, and the overall effectiveness of social media strategies. These analytics aid in making data-driven decisions, helping teams to refine their approach, focus on high-performing content, and strategize for future campaigns.

Planable is an integrated platform that supports the entire social media management lifecycle — from creation and scheduling to approval and analysis. Its capabilities in streamlining workflows, providing valuable insights through analytics, and centralizing content management make it an indispensable asset for modern marketing teams.

Before Planable it would take me 4 hours to get a post approved. After Planable, it’s 15 minutes. It really saves me time. And I can take on more clients because i have more time.

Monique, Social Media Director, @A+1 Digital Strategy

Planable excels in aggregating various forms of content. Whether blog posts, newsletters, email campaigns, or social media updates, Planable can bring them all into one centralized platform. This consolidation is crucial for maintaining consistency in messaging and branding across different channels.

Whether you’re a small agency or a large brand, Planable offers a scalable solution to transform your content management workflow. Sign up today to experience a more streamlined and effective content planning process.

Try Planable For Free!

©2023 DK New Media, LLC, All rights reserved.

Originally Published on Martech Zone: Planable: Streamlining Content Workflows, Approvals, and Publishing for Marketing Teams