The impact of well-executed onboarding and how-to videos on customer retention cannot be overstated, especially in the context of platforms designed to enhance user experience and engagement. In fact:

More than half (55%) of people say they’ve returned a product because they didn’t fully understand how to use it.

Wyzowl

Investing in impactful onboarding and how-to videos enhances customer understanding and ease of use and plays a pivotal role in fostering customer retention and loyalty. Creating an effective and engaging onboarding experience can benefit businesses significantly, making it a critical component of customer relationship management and business strategy.

Steppit

Steppit is a platform that combines the power of AI with community building, offering an intriguing solution. It provides Brands a unique opportunity to create product instructional videos, transforming customer education into an interactive experience.

The platform enables brands to create step-by-step courses that engage customers with their products. This approach is much more engaging than traditional instruction manuals. Brands can consolidate their how-tos and training into valuable assets, shining a new light on their offerings. By guiding customers through the learning experience, brands effectively replicate the feel of an in-person workshop, fostering a deeper connection.

The platform is not just about solo learning experiences; it also facilitates community building. Brands can choose how they engage their customers, from small, private classes to openly available content. This flexibility aids in building brand loyalty and nurturing a community around the brand.

Leveraging AI for Enhanced Instructional Content

Steppit utilizes AI to simplify the course creation process, allowing brands to maintain their unique voice and align content with their values.

The platform’s AI capabilities include:

• Pro Course Planner: This tool assists in strategically planning online courses. It helps in designing a comprehensive course outline tailored to specific requirements, incorporating the course creator’s unique writing style and skills. The Pro Course Planner streamlines the course development process, from conceptualization to structuring the curriculum, ensuring a well-organized and effective learning journey.
• Content Helper: This feature acts as a support system for content creation. Whenever a course creator encounters a block or needs assistance developing content for their course, the Content Helper provides suggestions and fills in gaps. It aids in maintaining a consistent flow of ideas and ensures that the course content remains engaging and informative.
• Clip Summarizer: The Clip Summarizer is designed to enhance the learning experience by summarizing video and audio clips into concise, easily digestible sentences. It helps break down complex or lengthy explanations into simple summaries, making it easier for learners to follow and understand the key points.
• Channel Writer: This tool specializes in crafting channel descriptions and related content in a tone that aligns with the brand’s voice. It helps introduce learners to the course channel, providing an overview in a style that resonates with the target audience. The Channel Writer ensures that the introductory content is engaging and reflects the brand’s identity.
• Learner Rewarder: Aimed at enhancing student engagement and motivation, the Learner Rewarder creates customized completion certificates for learners who fulfill all course requirements. This feature adds a personal touch to the learning experience, acknowledging the efforts and achievements of the learners, and potentially boosting their satisfaction and sense of accomplishment.

These tools assist in various aspects of course creation and management, from planning and content generation to summarizing video clips and writing in the brand’s tone. The AI tools are designed to tailor suggestions based on the brand’s unique writing style and skills. They also help generate market insights, analyze sales data, and optimize course promotion for maximum impact. This AI-driven approach ensures that the instructional content is high in quality and resonates with the brand’s audience.

Offering a Comprehensive Solution for Brands

Steppit’s platform goes beyond course creation. It offers a complete suite of tools for selling courses, managing private classes, and creating a community. The platform has been developed by a team with a track record of success in online course creation, evidenced by high learner satisfaction ratings.

The platform includes detailed analytics along with its AI-powered course creation, marketing tools, and audience engagement features. It’s a platform that not only assists in showcasing a product’s potential and cements a brand’s presence in its customers’ lives.

Steppit lets us offer a whole new type of digital experience for our community. Learning by doing has never been easier, and the sense of togetherness it creates is amazing. It’s been a game-changer for us, and we’re excited to keep using it!

Barry T, Sorted

Steppit offers a revolutionary way for brands to educate and engage with their customers. Blending AI capabilities with community-building features presents a new paradigm in customer education – interactive, engaging, and deeply connected to the brand’s identity.

Start Using Steppit for Free!

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Originally Published on Martech Zone: Steppit: Engage Your Customers with AI-Driven Instructional Videos