With large, globally dispersed Creative teams, the intricacies of font usage, license adherence, and risk management in creative projects often pose operational hurdles, demanding a solution that organizes assets and proactively mitigates legal and operational risks.
Extensis has established itself as a leader through its Creative Intelligence Suite. This suite is a comprehensive solution designed to streamline creative operations and mitigate risks associated with managing fonts and other creative assets. It provides analytical insights essential for making effective decisions and reducing the risks involved in creative operations.
Extensis Products Overview
Extensis offers two products in creative asset management: a foundational product that efficiently handles fonts and asset management and an advanced extension that amplifies this functionality with additional features like Project Risk Scanning for enhanced compliance and risk management.
Extensis Connect
- Intelligent Font Management: Extensis Connect manages fonts and other creative assets. It features intelligent font usage and license compliance reporting, ensuring that libraries are properly maintained and that growing teams can create content effectively.
- License Compliance: The platform emphasizes staying compliant with font licenses, crucial for producing legal and ethical creative work.
Extensis Connect + Insight
- Project Risk Scanning: A standout feature of Extensis Connect + Insight is Project Risk Scanning. This functionality allows users to identify font usage risks within projects before they reach production.
- Problem Resolution: It identifies risks and suggests steps for resolution, enabling users to fix files before they cause significant problems.
Key Features of Extensis Creative Intelligence Suite
Extensis, with its Creative Intelligence Suite, including Extensis Connect and Extensis Connect + Insight, offers the following features:
- Adobe Creative Cloud Integration: Seamlessly extends the capabilities of Adobe Creative Cloud to support creative operations of various sizes.
- Asset Management: Efficient management of fonts and creative assets to prevent them from becoming unmanageable.
- Asset Sharing and Organization: An all-in-one platform for sharing and organizing every creative asset.
- Auto-Activation: Ensures the right asset is used at the appropriate time.
- Comprehensive Risk Management: Offers creative risk management tools for savvy enterprises.
- Intuitive Search Functionality: Features a mechanism that quickly locates files.
- Legal Compliance: Assists in producing work that adheres to legal standards.
- Licensing and Risk Management Tools: Licensing and risk management tools to maintain compliance.
- Project Risk Scanning: Removes risks from critical areas of the creative process.
- Usage Reporting: Generates reports identifying who is using which assets and how often.
Extensis manages over 10 million fonts and serves 300,000 daily users worldwide. The company’s 30 years of experience in the business is a testament to its expertise and reliability. It is trusted by the world’s top agencies and most beloved brands, highlighting its status as a go-to solution for managing creative assets.
By offering tools for risk management, seamless integration with popular software like Adobe Creative Cloud, and compliance assurance, Extensis helps creative operations run smoothly and legally. This suite is an indispensable tool for organizations aiming to optimize their creative processes and mitigate risks effectively.
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Originally Published on Martech Zone: Extensis: Streamlining Global Asset Management with a Focus on Font Compliance and Licensing
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